Who owns Deluxe?
Deluxe is owned by Mengniu (China, HKEX: 2319).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- China Mengniu Dairy Company Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇳 China, Beijing
- Origin
- 🇨🇳 China
- Category
- Food › Frozen food › Ice cream
- Parent ticker
- HKEX: 2319
- Last verified
- · 1 sources
About Deluxe
Deluxe is Mengniu's premium ice cream brand, sold under the line "The Purer, The Tastier". In 2025 it launched what Mengniu calls China's first organic ice cream, made with organic desert fresh milk, and entered premium membership supermarkets. Mengniu says Deluxe became the first premium mainland Chinese ice cream brand licensed by Hong Kong's Food and Environmental Hygiene Department.
Ownership timeline of Deluxe
Where Deluxe sits in Mengniu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mengniu ownership tree →
Other brands owned by Mengniu in food
Latest news about Deluxe
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Deluxe?
The parent company of Deluxe is Mengniu, a publicly listed company headquartered in China.
Is Deluxe Chinese?
Yes. Deluxe originated in China and its owner, Mengniu, is also headquartered in China.
Is Deluxe still owned by Mengniu?
Yes. As of 16 September 2026, Deluxe is still owned by Mengniu. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] China Mengniu Dairy — Announcement of the Annual Results for the year ended 31 December 2025 — China Mengniu Dairy Company Limited, Stock exchange filing, published 25 March 2026; retrieved 16 September 2026.
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