Who are Ferrero's biggest competitors?
On Brandtree, Ferrero's biggest competitors by shared categories are Mars, which shares 5 categories, such as chocolate and ready-to-eat cereal; Valeo Foods, which shares 5 categories, such as candy & sugar confectionery; and Colombina, which shares 4 categories, such as candy & sugar confectionery.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Ferrero controls 23 brands with a page here, across 7 categories; 140 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars Ferrero vs Mars | 5 | 29% | Chocolate, Ready-to-eat cereal and Candy & sugar confectionery and 2 more |
| 2 | Valeo Foods Ferrero vs Valeo Foods | 5 | 63% | Candy & sugar confectionery, Cookies & crackers and Chocolate and 2 more |
| 3 | Colombina | 4 | 50% | Candy & sugar confectionery, Chocolate and Cookies & crackers and 1 more |
| 4 | Mondelēz | 4 | 36% | Chocolate, Cookies & crackers and Candy & sugar confectionery and 1 more |
| 5 | Arcor | 4 | 36% | Chocolate, Candy & sugar confectionery and Cookies & crackers and 1 more |
| 6 | Glico | 4 | 33% | Chocolate, Ice cream and Candy & sugar confectionery and 1 more |
| 7 | Morinaga | 4 | 44% | Candy & sugar confectionery, Chocolate and Ice cream and 1 more |
| 8 | Hershey | 3 | 38% | Chocolate, Candy & sugar confectionery and Gum & mints |
| 9 | Cloetta | 3 | 43% | Candy & sugar confectionery, Chocolate and Gum & mints |
| 10 | Tootsie Roll | 3 | 43% | Candy & sugar confectionery, Chocolate and Gum & mints |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Ferrero and Mars: 5 shared categories
Ferrero and Valeo Foods: 5 shared categories
Valeo Foods · Full head-to-head
Ferrero and Colombina: 4 shared categories
| Category | Ferrero | Colombina |
|---|---|---|
| Candy & sugar confectionery | Bottle Caps, Brach's, Laffy Taffy, Nerds, SweeTarts, Trolli | Bon Bon Bum, Coffee Delight, Grissly, Menta Helada, Muuu |
| Chocolate | Baby Ruth, Butterfinger, Crunch, Ferrero Rocher, Kinder, Thorntons | Bridge, Moments, Nucita |
| Cookies & crackers | Famous Amos, Keebler | Crakeñas, Piazza |
| Ice cream | Blue Bunny, Halo Top | Robin Hood |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Ferrero owns and the most overlapping owners on Brandtree.