Who are Morinaga's biggest competitors?
On Brandtree, Morinaga's biggest competitors by shared categories are Ferrero, which shares 4 categories, such as candy & sugar confectionery and chocolate; Colombina, which shares 4 categories, such as candy & sugar confectionery; and Glico, which shares 4 categories, such as chocolate.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Morinaga controls 10 brands with a page here, across 6 categories; 101 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Ferrero | 4 | 44% | Candy & sugar confectionery, Chocolate and Ice cream and 1 more |
| 2 | Colombina | 4 | 57% | Candy & sugar confectionery, Chocolate and Ice cream and 1 more |
| 3 | Glico | 4 | 36% | Chocolate, Ice cream and Candy & sugar confectionery and 1 more |
| 4 | Nestlé | 4 | 22% | Chocolate, Hot chocolate & malt drinks and Ice cream and 1 more |
| 5 | Arcor | 3 | 27% | Chocolate, Candy & sugar confectionery and Cookies & crackers |
| 6 | Mondelēz | 3 | 27% | Chocolate, Candy & sugar confectionery and Cookies & crackers |
| 7 | Mars | 3 | 17% | Chocolate, Candy & sugar confectionery and Cookies & crackers |
| 8 | Mayora | 3 | 33% | Chocolate, Candy & sugar confectionery and Cookies & crackers |
| 9 | Valeo Foods | 3 | 33% | Candy & sugar confectionery, Cookies & crackers and Chocolate |
| 10 | Grupo Nutresa | 3 | 23% | Ice cream, Chocolate and Cookies & crackers |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Morinaga and Ferrero: 4 shared categories
Morinaga and Colombina: 4 shared categories
Morinaga and Glico: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Morinaga owns and the most overlapping owners on Brandtree.