Who owns Muuu?
Muuu is owned by Colombina (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Colombina S.A. — Informe Anual 2025. Last checked .
Key facts
- Current owner
- Colombina S.A. reported
- Owner HQ
- 🇨🇴 Colombia, Cali
- Origin
- 🇨🇴 Colombia
- Category
- Food › Confectionery › Candy & sugar confectionery
- Trademark registrant
- Colombina S.A. (USPTO)
- Last verified
- · 2 sources
About Muuu
Muuu is Colombina's arequipe caramel brand — arequipe being the Colombian name for dulce de leche, a staple flavour of the country's sweet aisle. After several years without mass-market advertising the brand returned in 2025 with a campaign the company says was created entirely using artificial intelligence, to keep the media spend justifiable.
Trademark record for Muuu
The USPTO record for the Muuu mark lists Colombina S.A. as the owner of record (serial number 86695852). That name matches the owner named above.[2]
Ownership timeline of Muuu
Where Muuu sits in Colombina
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colombina ownership tree →
See the full Colombina brand portfolio (13) →
Other brands owned by Colombina
Colombina controls 13 brands on Brandtree, 13 of them in food.
Also in food
Other brands in candy & sugar confectionery, and who owns them
The 87 brands in candy & sugar confectionery on Brandtree belong to 39 owners. The largest is Cloetta, with 6; Colombina has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Ahlgrens bilar | Cloetta | 🇸🇪 Sweden |
| Bottle Caps | Ferrero | 🇮🇹 Italy |
| Charleston Chew | Tootsie Roll | 🇺🇸 United States |
| Candy Kittens | Katjes International | 🇩🇪 Germany |
| Airheads | Perfetti Van Melle | 🇳🇱 Netherlands |
| Goldbears | Haribo | 🇩🇪 Germany |
| Háls | Nói Síríus | 🇮🇸 Iceland |
| Jolly Rancher | Hershey | 🇺🇸 United States |
About the owner: Colombina
Colombina is a privately held company headquartered in Cali, Colombia, founded in 1927. Brandtree records 13 brands under its control.
Colombina is a Colombian food company founded in 1927 by Hernando Caicedo, a Valle del Cauca sugar planter who decided to add value to the output of his own mill by turning it into sweets. The tropical-fruit hard candies it launched in 1935 became popular enough to be known simply as colombinas. It is still run by the founder's descendants — César A. Caicedo has led it since 2002 and the board is dominated by Caicedo family members — and it now sells around $885 million a year across confectionery, biscuits, sauces, ice cream and canned fish in more than eighty countries. Two of the best-known names in its catalogue are not its own: Van Camp's and Café Buendía are distribution agreements, which it reports separately as represented products.
🇨🇴 Muuu and other Colombian brands
Brandtree records a controlling owner for 108 brands that began in Colombia. 10 of them (9%) are now controlled by a company headquartered in another country; Muuu is not one of them.
- Alpina — Alpina 🇨🇴
- Baticrema — Quala 🇨🇴
- Crem Helado — Grupo Nutresa 🇨🇴
- Triunfo — CasaLuker 🇨🇴
- Agua Cristal — Postobón 🇨🇴
- Aguila — AB InBev 🇧🇪
Frequently asked questions
Who is the parent company of Muuu?
The parent company of Muuu is Colombina, a privately held company headquartered in Colombia.
Is Muuu Colombian?
Yes. Muuu originated in Colombia and its owner, Colombina, is also headquartered in Colombia.
Is Muuu still owned by Colombina?
Yes. As of 28 September 2026, Muuu is still owned by Colombina. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colombina S.A. — Informe Anual 2025 — Colombina S.A., Annual report; retrieved 16 September 2026.
- [2] USPTO: COLOMBINA MUUU, serial 86695852 — United States Patent and Trademark Office, Trademark registry; retrieved 28 September 2026.
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