Who owns Muuu?
Muuu is owned by Colombina (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Colombina S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇴 Colombia, Cali
- Origin
- 🇨🇴 Colombia
- Category
- Food › Confectionery › Candy & sugar confectionery
- Last verified
- · 1 sources
About Muuu
Muuu is Colombina's arequipe caramel brand — arequipe being the Colombian name for dulce de leche, a staple flavour of the country's sweet aisle. After several years without mass-market advertising the brand returned in 2025 with a campaign the company says was created entirely using artificial intelligence, to keep the media spend justifiable.
Ownership timeline of Muuu
Where Muuu sits in Colombina
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colombina ownership tree →
Other brands owned by Colombina in food
Latest news about Muuu
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Muuu?
The parent company of Muuu is Colombina, a privately held company headquartered in Colombia.
Is Muuu Colombian?
Yes. Muuu originated in Colombia and its owner, Colombina, is also headquartered in Colombia.
Is Muuu still owned by Colombina?
Yes. As of 16 September 2026, Muuu is still owned by Colombina. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colombina S.A. — Informe Anual 2025 — Colombina S.A., Annual report; retrieved 16 September 2026.
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