Who owns Piazza?
Piazza is owned by Colombina (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Colombina S.A. — Informe Anual 2025. Last checked .
Key facts
- Current owner
- Colombina S.A. reported
- Owner HQ
- 🇨🇴 Colombia, Cali
- Origin
- 🇨🇴 Colombia
- Category
- Food › Snacks › Cookies & crackers
- Trademark registrant
- Colombina S.A. (USPTO)
- Last verified
- · 2 sources
About Piazza
Piazza is Colombina's wafer brand. Its 2025 Piazza Comedy Manager campaign, aimed at Generation Z through TikTok, won a Gold Effie in the branded content category, among the more prestigious advertising awards in Latin America, and the company has been reducing the plastic in the brand's trays as part of its packaging work.
Trademark record for Piazza
The USPTO record for the Piazza mark lists Colombina S.A. as the owner of record (serial number 77318507). That name matches the owner named above.[2]
Ownership timeline of Piazza
Where Piazza sits in Colombina
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Colombina ownership tree →
See the full Colombina brand portfolio (13) →
Other brands owned by Colombina
Colombina controls 13 brands on Brandtree, 13 of them in food.
Also in food
Other brands in cookies & crackers, and who owns them
The 141 brands in cookies & crackers on Brandtree belong to 57 owners. The largest is Valeo Foods, with 13; Colombina has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Bombay Burmah | 🇮🇳 India |
About the owner: Colombina
Colombina is a privately held company headquartered in Cali, Colombia, founded in 1927. Brandtree records 13 brands under its control.
Colombina is a Colombian food company founded in 1927 by Hernando Caicedo, a Valle del Cauca sugar planter who decided to add value to the output of his own mill by turning it into sweets. The tropical-fruit hard candies it launched in 1935 became popular enough to be known simply as colombinas. It is still run by the founder's descendants — César A. Caicedo has led it since 2002 and the board is dominated by Caicedo family members — and it now sells around $885 million a year across confectionery, biscuits, sauces, ice cream and canned fish in more than eighty countries. Two of the best-known names in its catalogue are not its own: Van Camp's and Café Buendía are distribution agreements, which it reports separately as represented products.
🇨🇴 Piazza and other Colombian brands
Brandtree records a controlling owner for 108 brands that began in Colombia. 10 of them (9%) are now controlled by a company headquartered in another country; Piazza is not one of them.
- Alpina — Alpina 🇨🇴
- Baticrema — Quala 🇨🇴
- Crem Helado — Grupo Nutresa 🇨🇴
- Triunfo — CasaLuker 🇨🇴
- Agua Cristal — Postobón 🇨🇴
- Aguila — AB InBev 🇧🇪
Frequently asked questions
Who is the parent company of Piazza?
The parent company of Piazza is Colombina, a privately held company headquartered in Colombia.
Is Piazza Colombian?
Yes. Piazza originated in Colombia and its owner, Colombina, is also headquartered in Colombia.
Is Piazza still owned by Colombina?
Yes. As of 28 September 2026, Piazza is still owned by Colombina. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Colombina S.A. — Informe Anual 2025 — Colombina S.A., Annual report; retrieved 16 September 2026.
- [2] USPTO: PIAZZA BARQUILLOS COLOMBINA, serial 77318507 — United States Patent and Trademark Office, Trademark registry; retrieved 28 September 2026.
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