Who are Colombina's biggest competitors?
On Brandtree, Colombina's biggest competitors by shared categories are Ferrero, which shares 4 categories, such as candy & sugar confectionery and chocolate; Arcor, which shares 4 categories, such as chocolate; and Mars, which shares 4 categories, such as chocolate.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Colombina controls 13 brands with a page here, across 5 categories; 119 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Ferrero | 4 | 50% | Candy & sugar confectionery, Chocolate and Cookies & crackers and 1 more |
| 2 | Arcor | 4 | 44% | Chocolate, Candy & sugar confectionery and Cookies & crackers and 1 more |
| 3 | Mars | 4 | 25% | Chocolate, Candy & sugar confectionery and Cookies & crackers and 1 more |
| 4 | Morinaga | 4 | 57% | Candy & sugar confectionery, Chocolate and Ice cream and 1 more |
| 5 | Glico | 4 | 40% | Chocolate, Candy & sugar confectionery and Cookies & crackers and 1 more |
| 6 | Mondelēz | 3 | 30% | Chocolate, Cookies & crackers and Candy & sugar confectionery |
| 7 | Valeo Foods | 3 | 38% | Candy & sugar confectionery, Cookies & crackers and Chocolate |
| 8 | Mayora | 3 | 38% | Chocolate, Cookies & crackers and Candy & sugar confectionery |
| 9 | IFFCO | 3 | 33% | Cookies & crackers, Ice cream and Sauces & ketchup |
| 10 | Grupo Nutresa | 3 | 25% | Chocolate, Cookies & crackers and Ice cream |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Colombina and Ferrero: 4 shared categories
| Category | Colombina | Ferrero |
|---|---|---|
| Candy & sugar confectionery | Bon Bon Bum, Coffee Delight, Grissly, Menta Helada, Muuu | Bottle Caps, Brach's, Laffy Taffy, Nerds, SweeTarts, Trolli |
| Chocolate | Bridge, Moments, Nucita | Baby Ruth, Butterfinger, Crunch, Ferrero Rocher, Kinder, Thorntons |
| Cookies & crackers | Crakeñas, Piazza | Famous Amos, Keebler |
| Ice cream | Robin Hood | Blue Bunny, Halo Top |
Colombina and Arcor: 4 shared categories
Colombina and Mars: 4 shared categories
| Category | Colombina | Mars |
|---|---|---|
| Chocolate | Bridge, Moments, Nucita | Bounty, Celebrations, Galaxy, M&M's, Maltesers, Mars, Milky Way, Snickers, Twix |
| Candy & sugar confectionery | Bon Bon Bum, Coffee Delight, Grissly, Menta Helada, Muuu | Life Savers, Skittles, Starburst |
| Cookies & crackers | Crakeñas, Piazza | Cheez-It |
| Sauces & ketchup | Amazon, La Constancia | Dolmio |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Colombina owns and the most overlapping owners on Brandtree.