Who are Mondelēz's biggest competitors?
On Brandtree, Mondelēz's biggest competitors by shared categories are Mars, which shares 5 categories, such as chocolate and candy & sugar confectionery; Arcor, which shares 5 categories, such as chocolate; and Valeo Foods, which shares 4 categories, such as cookies & crackers.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Mondelēz controls 28 brands with a page here, across 8 categories; 161 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars Mondelēz vs Mars | 5 | 28% | Chocolate, Candy & sugar confectionery and Cookies & crackers and 2 more |
| 2 | Arcor Mondelēz vs Arcor | 5 | 45% | Chocolate, Cookies & crackers and Candy & sugar confectionery and 2 more |
| 3 | Valeo Foods | 4 | 40% | Cookies & crackers, Candy & sugar confectionery and Chocolate and 1 more |
| 4 | Ferrero | 4 | 36% | Chocolate, Cookies & crackers and Candy & sugar confectionery and 1 more |
| 5 | Garudafood | 4 | 36% | Cookies & crackers, Chocolate and Cheese and 1 more |
| 6 | Atlantic Grupa | 4 | 27% | Cookies & crackers, Chocolate and Candy & sugar confectionery and 1 more |
| 7 | PRAN-RFL | 4 | 24% | Cookies & crackers, Chocolate and Candy & sugar confectionery and 1 more |
| 8 | Hershey | 3 | 33% | Chocolate, Candy & sugar confectionery and Gum & mints |
| 9 | Colombina | 3 | 30% | Chocolate, Cookies & crackers and Candy & sugar confectionery |
| 10 | Glico | 3 | 21% | Chocolate, Cookies & crackers and Candy & sugar confectionery |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Mondelēz and Mars: 5 shared categories
Mondelēz and Arcor: 5 shared categories
Mondelēz and Valeo Foods: 4 shared categories
| Category | Mondelēz | Valeo Foods |
|---|---|---|
| Cookies & crackers | belVita, Chips Ahoy!, Club Social, LU, Nutter Butter, Oreo, Premium, Prince, Ritz, Triscuit, TUC, Wheat Thins | Andante, Horalky, Hyper, Kávenky, Lina, Maxi, Mila, Mirage, Naya, Prestige, Roden Kray, Sedita, Tatranky |
| Candy & sugar confectionery | Ricolino, Sour Patch Kids | Barratt, Snehulky, Verbena |
| Chocolate | Cadbury, Cadbury Creme Egg, Cadbury Dairy Milk, Côte d'Or, Daim, Freia, Marabou, Milka, Toblerone | Poppets |
| Gum & mints | Trident | Fox's Glacier Mints |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Mondelēz owns and the most overlapping owners on Brandtree.