Who are Hershey's biggest competitors?
On Brandtree, Hershey's biggest competitors by shared categories are Mars, which shares 4 categories, such as chocolate and candy & sugar confectionery; Arcor, which shares 4 categories, such as chocolate; and Ferrero, which shares 3 categories, such as chocolate.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Hershey controls 12 brands with a page here, across 4 categories; 74 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars | 4 | 27% | Chocolate, Candy & sugar confectionery and Salty snacks and 1 more |
| 2 | Arcor | 4 | 50% | Chocolate, Candy & sugar confectionery and Gum & mints and 1 more |
| 3 | Ferrero | 3 | 38% | Chocolate, Candy & sugar confectionery and Gum & mints |
| 4 | Mondelēz | 3 | 33% | Chocolate, Candy & sugar confectionery and Gum & mints |
| 5 | Cloetta | 3 | 75% | Candy & sugar confectionery, Chocolate and Gum & mints |
| 6 | Glico | 3 | 30% | Chocolate, Candy & sugar confectionery and Salty snacks |
| 7 | Valeo Foods | 3 | 43% | Candy & sugar confectionery, Chocolate and Gum & mints |
| 8 | Atlantic Grupa | 3 | 25% | Chocolate, Candy & sugar confectionery and Salty snacks |
| 9 | PRAN-RFL | 3 | 21% | Chocolate, Candy & sugar confectionery and Salty snacks |
| 10 | Nói Síríus | 2 | 50% | Chocolate and Candy & sugar confectionery |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Hershey and Mars: 4 shared categories
Hershey and Arcor: 4 shared categories
Hershey and Ferrero: 3 shared categories
| Category | Hershey | Ferrero |
|---|---|---|
| Chocolate | Almond Joy, Heath, Hershey's, Hershey's Kisses, Reese's, York | Baby Ruth, Butterfinger, Crunch, Ferrero Rocher, Kinder, Thorntons |
| Candy & sugar confectionery | Jolly Rancher, PayDay, Twizzlers | Bottle Caps, Brach's, Laffy Taffy, Nerds, SweeTarts, Trolli |
| Gum & mints | Ice Breakers | Tic Tac |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Hershey owns and the most overlapping owners on Brandtree.