Who are Haitai's biggest competitors?
On Brandtree, Haitai's biggest competitors by shared categories are PRAN-RFL, which shares 6 categories, such as cookies & crackers and cakes; Mars, which shares 6 categories, such as chocolate; and Edita, which shares 5 categories, such as cookies & crackers.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Haitai controls 9 brands with a page here, across 7 categories; 157 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | PRAN-RFL Haitai vs PRAN-RFL | 6 | 43% | Cookies & crackers, Cakes and Candy & sugar confectionery and 3 more |
| 2 | Mars Haitai vs Mars | 6 | 38% | Chocolate, Candy & sugar confectionery and Cookies & crackers and 3 more |
| 3 | Edita Haitai vs Edita | 5 | 71% | Cookies & crackers, Cakes and Salty snacks and 2 more |
| 4 | Valeo Foods | 4 | 44% | Cookies & crackers, Cakes and Candy & sugar confectionery and 1 more |
| 5 | Arcor | 4 | 36% | Cookies & crackers, Chocolate and Candy & sugar confectionery and 1 more |
| 6 | Glico | 4 | 33% | Chocolate, Cookies & crackers and Candy & sugar confectionery and 1 more |
| 7 | Vitaminka | 4 | 33% | Salty snacks, Chocolate and Cookies & crackers and 1 more |
| 8 | Atlantic Grupa | 4 | 29% | Cookies & crackers, Candy & sugar confectionery and Chocolate and 1 more |
| 9 | Ülker Bisküvi | 3 | 43% | Cookies & crackers, Chocolate and Cakes |
| 10 | Eti | 3 | 38% | Cookies & crackers, Cakes and Chocolate |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Haitai and PRAN-RFL: 6 shared categories
Haitai and Mars: 6 shared categories
Haitai and Edita: 5 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Haitai owns and the most overlapping owners on Brandtree.