Who owns Twinkies (Middle East and North Africa)?
Twinkies (Middle East and North Africa) is owned by Edita (Egypt, EGX: EFID), which has owned the brand since 9 April 2013.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Edita Food Industries — company profile, Edita Food Industries S.A.E. Last checked .
Key facts
- Current owner
- Edita Food Industries S.A.E. reported
- Owned since
- Owner HQ
- 🇪🇬 Egypt
- Origin
- 🇺🇸 United States
- Category
- Food › Bakery › Cakes
- Parent ticker
- EGX: EFID
- Last verified
- · 2 sources
About Twinkies (Middle East and North Africa)
Edita owns the Twinkies trademark outright across the Middle East and North Africa, having acquired it for Egypt, Libya, Jordan and Palestine in 2013 and extended it to twelve further countries in the region in 2015. This is ownership within a territory rather than a licence, and it does not reach beyond it: in the United States the cream-filled sponge cake of the same name belongs to Hostess Brands, now part of The J. M. Smucker Company.
Ownership timeline of Twinkies (Middle East and North Africa)
Where Twinkies (Middle East and North Africa) sits in Edita
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Edita ownership tree →
See the full Edita brand portfolio (11) →
Other brands owned by Edita
Edita controls 11 brands on Brandtree, 11 of them in food.
Also in food
- Bake Rolz (2000)
- Bake Stix
- Freska (2012)
- HoHos (Middle East and North Africa)
- MiMix (2011)
- Molto (1997)
- Molto Forni (2023)
- Oniro (2020)
- Tiger Tail (Middle East and North Africa)
- TODO (2010)
Other brands in cakes, and who owns them
Edita has more brands in cakes on Brandtree than any other owner: 5 of 51.
| Brand | Owner | Owner based in |
|---|---|---|
| Lotus | Lotus Bakeries | 🇧🇪 Belgium |
| Crossini | Rebisco | 🇵🇭 Philippines |
| Balconi | Valeo Foods | 🇮🇪 Ireland |
| Mademoiselle Desserts | Emmi | 🇨🇭 Switzerland |
| Eti Browni | Eti | 🇹🇷 Turkey |
| Entenmann's | Grupo Bimbo | 🇲🇽 Mexico |
| Hostess | J.M. Smucker | 🇺🇸 United States |
| Dankek | Ülker Bisküvi | 🇹🇷 Turkey |
About the owner: Edita
Edita is a publicly listed company headquartered in Egypt, founded in 1996. Brandtree records 11 brands under its control, and it is listed as EGX: EFID.
Edita Food Industries is an Egyptian packaged snack food maker founded in 1996 by the Berzi family, whose first production facility in 6th of October City is still a main operational site. It listed on the Egyptian Exchange in 2015 and reports across seven segments — cakes, bakery, rusks, wafers, biscuits, candy and frozen food — sold under brands it built itself, and it separately owns the Hostess names Twinkies, HoHos and Tiger Tail outright within the Middle East and North Africa.
🇺🇸 Twinkies (Middle East and North Africa) and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Twinkies (Middle East and North Africa) among them.
Frequently asked questions
Who is the parent company of Twinkies (Middle East and North Africa)?
The parent company of Twinkies (Middle East and North Africa) is Edita, a publicly listed company headquartered in Egypt.
Is Twinkies (Middle East and North Africa) owned by J.M. Smucker?
No. Twinkies (Middle East and North Africa) is owned by Edita, not J.M. Smucker.
Is Twinkies (Middle East and North Africa) American or Egyptian?
Twinkies (Middle East and North Africa) originated in the United States, but it is owned today by Edita, which is headquartered in Egypt. So Twinkies (Middle East and North Africa) is an American-origin brand under Egyptian ownership.
Since when has Edita owned Twinkies (Middle East and North Africa)?
Edita has owned Twinkies (Middle East and North Africa) since 9 April 2013.
Is Twinkies (Middle East and North Africa) still owned by Edita?
Yes. As of 26 October 2026, Twinkies (Middle East and North Africa) is still owned by Edita. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Edita Food Industries — company profile — Edita Food Industries S.A.E., Official document; retrieved 16 September 2026.
- [2] Edita Food Industries S.A.E. — Prospectus (14 June 2016) — Edita Food Industries S.A.E., Stock exchange filing, published 14 June 2016; retrieved 26 October 2026.
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