Who owns Matdongsan?
Matdongsan is owned by Haitai (South Korea, KRX: 101530).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Haitai Confectionery & Foods Co., Ltd. Business Report (사업보고서) for fiscal year 2025, filed with DART, 18 March 2026. Last checked .
Key facts
- Current owner
- Haitai Confectionery & Foods Co., Ltd. reported
- Owner HQ
- 🇰🇷 South Korea, Cheonan
- Origin
- 🇰🇷 South Korea
- Category
- Food › Snacks › Salty snacks
- Parent ticker
- KRX: 101530
- Last verified
- · 3 sources
About Matdongsan
Matdongsan is a sweet and nutty snack that Haitai calls one of Korea's representative snacks, and one of the main products named in its annual business report. Its retail price was 3,200 won in each of 2023, 2024 and 2025. Haitai's Cheongju plant gained HACCP designation for Matdongsan in July 2012, and the brand won the confectionery category of the Asia Consumer Awards in January 2019.
Ownership timeline of Matdongsan
Where Matdongsan sits in Haitai
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Haitai ownership tree →
See the full Haitai brand portfolio (9) →
Other brands owned by Haitai
Haitai controls 9 brands on Brandtree, 8 of them in food.
Also in food
Other brands in salty snacks, and who owns them
The 100 brands in salty snacks on Brandtree belong to 48 owners. The largest is PepsiCo, with 12.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Cape Cod | Campbell's | 🇺🇸 United States |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
About the owner: Haitai
Haitai is a publicly listed company headquartered in Cheonan, South Korea, founded in 2001. Brandtree records 9 brands under its control, and it is listed as KRX: 101530.
Haitai Confectionery & Foods is a South Korean maker of biscuits, snacks, gum, candy, chocolate, pies and frozen dumplings, registered in Cheonan. Its business goes back to a candy and caramel partnership founded in 1945; the present company was incorporated on 11 July 2001. It was owned by a UBS-led financial consortium until a consortium led by its rival Crown Confectionery bought it in 2005. Crown Haitai Holdings holds 60.0% of its shares, which have traded on the Korea Exchange since May 2016. Sales were 641.4 billion won in 2025. It split off and sold its ice cream business in 2020, and holds 50% of Haitai Calbee and 40% of Glico Haitai.
🇰🇷 Matdongsan and other South Korean brands
Brandtree records a controlling owner for 237 brands that began in South Korea. 12 of them (5%) are now controlled by a company headquartered in another country; Matdongsan is not one of them.
- Absolute — Maeil Dairies 🇰🇷
- Banana-Flavored Milk — Binggrae 🇰🇷
- Buldak — Samyang Foods 🇰🇷
- Bulgaris — Namyang Dairy 🇰🇷
- Chaochai — Sempio 🇰🇷
- Chapagetti — Nongshim 🇰🇷
Frequently asked questions
Who is the parent company of Matdongsan?
The parent company of Matdongsan is Haitai, a publicly listed company headquartered in South Korea.
Is Matdongsan South Korean?
Yes. Matdongsan originated in South Korea and its owner, Haitai, is also headquartered in South Korea.
Is Matdongsan still owned by Haitai?
Yes. As of 26 October 2026, Matdongsan is still owned by Haitai. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Haitai Confectionery & Foods Co., Ltd. Business Report (사업보고서) for fiscal year 2025, filed with DART — Haitai Confectionery & Foods Co., Ltd., Stock exchange filing, published 18 March 2026; retrieved 26 October 2026.
- [2] Haitai Confectionery & Foods — 전체제품 (product list) — Haitai Confectionery & Foods Co., Ltd., Official document; retrieved 26 October 2026.
- [3] Haitai Confectionery & Foods — 연혁 (company history) — Haitai Confectionery & Foods Co., Ltd., Official document; retrieved 26 October 2026.
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