Who owns Homerun Ball?
Homerun Ball is owned by Haitai (South Korea, KRX: 101530).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Haitai Confectionery & Foods Co., Ltd. Business Report (사업보고서) for fiscal year 2025, filed with DART, 18 March 2026. Last checked .
Key facts
- Current owner
- Haitai Confectionery & Foods Co., Ltd. reported
- Owner HQ
- 🇰🇷 South Korea, Cheonan
- Origin
- 🇰🇷 South Korea
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- KRX: 101530
- Last verified
- · 3 sources
About Homerun Ball
Homerun Ball is a Haitai biscuit that the company names first among its main products, and one of the two marks it gives as examples of its 3,055 trademarks. Its retail price rose from 1,700 won to 1,900 won in 2024. Haitai has replaced the plastic tray in its packs with a paper one, which it says had saved about 609 tonnes of plastic by 2025, and a Homerun Ball television advert won a New York Festivals award in 2004.
Ownership timeline of Homerun Ball
Where Homerun Ball sits in Haitai
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Haitai ownership tree →
See the full Haitai brand portfolio (9) →
Other brands owned by Haitai
Haitai controls 9 brands on Brandtree, 8 of them in food.
Also in food
Other brands in cookies & crackers, and who owns them
The 141 brands in cookies & crackers on Brandtree belong to 57 owners. The largest is Valeo Foods, with 13; Haitai has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Britannia | 🇮🇳 India |
About the owner: Haitai
Haitai is a publicly listed company headquartered in Cheonan, South Korea, founded in 2001. Brandtree records 9 brands under its control, and it is listed as KRX: 101530.
Haitai Confectionery & Foods is a South Korean maker of biscuits, snacks, gum, candy, chocolate, pies and frozen dumplings, registered in Cheonan. Its business goes back to a candy and caramel partnership founded in 1945; the present company was incorporated on 11 July 2001. It was owned by a UBS-led financial consortium until a consortium led by its rival Crown Confectionery bought it in 2005. Crown Haitai Holdings holds 60.0% of its shares, which have traded on the Korea Exchange since May 2016. Sales were 641.4 billion won in 2025. It split off and sold its ice cream business in 2020, and holds 50% of Haitai Calbee and 40% of Glico Haitai.
🇰🇷 Homerun Ball and other South Korean brands
Brandtree records a controlling owner for 237 brands that began in South Korea. 12 of them (5%) are now controlled by a company headquartered in another country; Homerun Ball is not one of them.
- Absolute — Maeil Dairies 🇰🇷
- Banana-Flavored Milk — Binggrae 🇰🇷
- Buldak — Samyang Foods 🇰🇷
- Bulgaris — Namyang Dairy 🇰🇷
- Chaochai — Sempio 🇰🇷
- Chapagetti — Nongshim 🇰🇷
Frequently asked questions
Who is the parent company of Homerun Ball?
The parent company of Homerun Ball is Haitai, a publicly listed company headquartered in South Korea.
Is Homerun Ball South Korean?
Yes. Homerun Ball originated in South Korea and its owner, Haitai, is also headquartered in South Korea.
Is Homerun Ball still owned by Haitai?
Yes. As of 26 October 2026, Homerun Ball is still owned by Haitai. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Haitai Confectionery & Foods Co., Ltd. Business Report (사업보고서) for fiscal year 2025, filed with DART — Haitai Confectionery & Foods Co., Ltd., Stock exchange filing, published 18 March 2026; retrieved 26 October 2026.
- [2] Haitai Confectionery & Foods — 전체제품 (product list) — Haitai Confectionery & Foods Co., Ltd., Official document; retrieved 26 October 2026.
- [3] Haitai Confectionery & Foods — 연혁 (company history) — Haitai Confectionery & Foods Co., Ltd., Official document; retrieved 26 October 2026.
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