Who owns Ace?
Ace, a food brand, is owned by Haitai (South Korea, KRX: 101530).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Haitai Confectionery & Foods Co., Ltd. Business Report (사업보고서) for fiscal year 2025, filed with DART, 18 March 2026. Last checked .
Key facts
- Current owner
- Haitai Confectionery & Foods Co., Ltd. reported
- Owner HQ
- 🇰🇷 South Korea, Cheonan
- Origin
- 🇰🇷 South Korea
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- KRX: 101530
- Last verified
- · 2 sources
About Ace
Ace is the Haitai cracker that the company advertises as "the byword for crackers", and one of the four core products named in its 2025 business report. Its retail price stayed at 4,800 won from 2023 to 2025. Line extensions include Ace Thin in salted caramel and espresso flavours, Sand Ace with milk cream and an Ace Basque cheesecake variety.
Ownership timeline of Ace
Where Ace sits in Haitai
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Haitai ownership tree →
See the full Haitai brand portfolio (9) →
Other brands owned by Haitai
Haitai controls 9 brands on Brandtree, 8 of them in food.
Also in food
Other brands in cookies & crackers, and who owns them
The 141 brands in cookies & crackers on Brandtree belong to 57 owners. The largest is Valeo Foods, with 13; Haitai has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Britannia | 🇮🇳 India |
About the owner: Haitai
Haitai is a publicly listed company headquartered in Cheonan, South Korea, founded in 2001. Brandtree records 9 brands under its control, and it is listed as KRX: 101530.
Haitai Confectionery & Foods is a South Korean maker of biscuits, snacks, gum, candy, chocolate, pies and frozen dumplings, registered in Cheonan. Its business goes back to a candy and caramel partnership founded in 1945; the present company was incorporated on 11 July 2001. It was owned by a UBS-led financial consortium until a consortium led by its rival Crown Confectionery bought it in 2005. Crown Haitai Holdings holds 60.0% of its shares, which have traded on the Korea Exchange since May 2016. Sales were 641.4 billion won in 2025. It split off and sold its ice cream business in 2020, and holds 50% of Haitai Calbee and 40% of Glico Haitai.
🇰🇷 Ace and other South Korean brands
Brandtree records a controlling owner for 237 brands that began in South Korea. 12 of them (5%) are now controlled by a company headquartered in another country; Ace is not one of them.
- Absolute — Maeil Dairies 🇰🇷
- Banana-Flavored Milk — Binggrae 🇰🇷
- Buldak — Samyang Foods 🇰🇷
- Bulgaris — Namyang Dairy 🇰🇷
- Chaochai — Sempio 🇰🇷
- Chapagetti — Nongshim 🇰🇷
Frequently asked questions
Who is the parent company of Ace?
The parent company of Ace is Haitai, a publicly listed company headquartered in South Korea.
Is Ace South Korean?
Yes. Ace originated in South Korea and its owner, Haitai, is also headquartered in South Korea.
Is Ace still owned by Haitai?
Yes. As of 26 October 2026, Ace is still owned by Haitai. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Haitai Confectionery & Foods Co., Ltd. Business Report (사업보고서) for fiscal year 2025, filed with DART — Haitai Confectionery & Foods Co., Ltd., Stock exchange filing, published 18 March 2026; retrieved 26 October 2026.
- [2] Haitai Confectionery & Foods — 전체제품 (product list) — Haitai Confectionery & Foods Co., Ltd., Official document; retrieved 26 October 2026.
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