Brandtree

Haitai: brands it owns and its ownership tree

Haitai (KRX: 101530) is a publicly listed company headquartered in Cheonan, South Korea that owns 9 consumer brands across 2 categories.[1][2]

Haitai Confectionery & Foods is a South Korean maker of biscuits, snacks, gum, candy, chocolate, pies and frozen dumplings, registered in Cheonan. Its business goes back to a candy and caramel partnership founded in 1945; the present company was incorporated on 11 July 2001. It was owned by a UBS-led financial consortium until a consortium led by its rival Crown Confectionery bought it in 2005. Crown Haitai Holdings holds 60.0% of its shares, which have traded on the Korea Exchange since May 2016. Sales were 641.4 billion won in 2025. It split off and sold its ice cream business in 2020, and holds 50% of Haitai Calbee and 40% of Glico Haitai.

Company facts

Legal name
Haitai Confectionery & Foods Co., Ltd. (also Haitai Confectionery and Foods, 해태제과식품, 해태제과)
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇰🇷 Cheonan, South Korea
Founded
2001
Tickers
KRX: 101530
Website
www.ht.co.kr
Last verified
· 2 sources

Haitai in numbers

Everything Haitai owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Haitai owns Tree of 9 brands under Haitai. Haitai Ace Butter Ring Gohyang Mandu Homerun Ball Jayu Sigan Matdongsan Oh Yes Palazzo del Freddo Giovann… and 1 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 9 brands, with sources → · Competitors by shared categories →

Recent changes to this record

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Frequently asked questions

What brands does Haitai own?

Haitai owns 9 consumer brands tracked here, including Yeonyanggaeng, Palazzo del Freddo Giovanni Fassi, Gohyang Mandu, Oh Yes, Homerun Ball and Matdongsan.

Is Haitai a South Korean company?

Yes. Haitai is headquartered in Cheonan, South Korea and was founded in 2001.

Who owns Haitai?

Haitai is a publicly listed company owned by its shareholders; it trades as 101530 on the KRX.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Haitai Confectionery & Foods Co., Ltd. Business Report (사업보고서) for fiscal year 2025, filed with DART — Haitai Confectionery & Foods Co., Ltd., Stock exchange filing, published 18 March 2026; retrieved 26 October 2026.
  2. [2] Haitai Confectionery & Foods — 연혁 (company history) — Haitai Confectionery & Foods Co., Ltd., Official document; retrieved 26 October 2026.

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