Where do Edita and Haitai compete?
Edita and Haitai own brands in 5 of the same categories on Brandtree, including cookies & crackers and cakes.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 71% are shared. Edita has 11 brands in the shared categories and Haitai has 7. Only controlled brands are counted; licences and minority stakes are not.
Edita (competitors) · Haitai (competitors) · All overlapping owners
5 categories where both own brands
Only Haitai: 2 categories without Edita
| Category | Haitai brands |
|---|---|
| Chocolate | Jayu Sigan |
| Ice cream & dessert chains | Palazzo del Freddo Giovanni Fassi |
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.