Brandtree

Where do Haitai and Mars compete?

Haitai and Mars own brands in 6 of the same categories on Brandtree, including chocolate and candy & sugar confectionery.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 38% are shared. Haitai has 8 brands in the shared categories and Mars has 17. Only controlled brands are counted; licences and minority stakes are not.

Haitai (competitors) · Mars (competitors) · All overlapping owners

6 categories where both own brands

CategoryHaitaiMars
ChocolateJayu SiganBounty, Celebrations, Galaxy, M&M's, Maltesers, Mars, Milky Way, Snickers, Twix
Candy & sugar confectioneryYeonyanggaengLife Savers, Skittles, Starburst
Cookies & crackersAce, Butter Ring, Homerun BallCheez-It
Salty snacksMatdongsanCombos, Pringles
CakesOh YesPop-Tarts
Frozen meals & pizzaGohyang ManduEggo

Only Haitai: 1 category without Mars

CategoryHaitai brands
Ice cream & dessert chainsPalazzo del Freddo Giovanni Fassi

Only Mars: 9 categories without Haitai

CategoryMars brands
Dog foodCesar, Eukanuba, IAMS, Nutro, Pedigree, Royal Canin
Gum & mintsAltoids, Extra, Juicy Fruit, Orbit, Wrigley's Spearmint
Ready-to-eat cerealCrunchy Nut, Extra, Special K, Tresor
Snack barsKIND, Nutri-Grain, RXBAR
Cat foodSheba, Whiskas
Veterinary servicesBanfield Pet Hospital, VCA Animal Hospitals
PastaBen's Original
Pet treats & supplementsGreenies
Sauces & ketchupDolmio

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.