Who are Cloetta's biggest competitors?
On Brandtree, Cloetta's biggest competitors by shared categories are Ferrero, which shares 3 categories, such as candy & sugar confectionery and chocolate; Mars, which shares 3 categories, such as candy & sugar confectionery; and Hershey, which shares 3 categories, such as candy & sugar confectionery.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Cloetta controls 10 brands with a page here, across 3 categories; 45 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Ferrero | 3 | 43% | Candy & sugar confectionery, Chocolate and Gum & mints |
| 2 | Mars | 3 | 20% | Candy & sugar confectionery, Chocolate and Gum & mints |
| 3 | Hershey | 3 | 75% | Candy & sugar confectionery, Chocolate and Gum & mints |
| 4 | Arcor | 3 | 38% | Candy & sugar confectionery, Chocolate and Gum & mints |
| 5 | Valeo Foods | 3 | 50% | Candy & sugar confectionery, Chocolate and Gum & mints |
| 6 | Mondelēz | 3 | 38% | Chocolate, Candy & sugar confectionery and Gum & mints |
| 7 | Colombina | 2 | 33% | Candy & sugar confectionery and Chocolate |
| 8 | Nói Síríus | 2 | 67% | Candy & sugar confectionery and Chocolate |
| 9 | Perfetti Van Melle | 2 | 67% | Candy & sugar confectionery and Gum & mints |
| 10 | Storck | 2 | 67% | Candy & sugar confectionery and Chocolate |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Cloetta and Ferrero: 3 shared categories
| Category | Cloetta | Ferrero |
|---|---|---|
| Candy & sugar confectionery | Ahlgrens bilar, CandyKing, Gott & Blandat, Juleskum, Malaco, Red Band | Bottle Caps, Brach's, Laffy Taffy, Nerds, SweeTarts, Trolli |
| Chocolate | Kexchoklad, Tupla | Baby Ruth, Butterfinger, Crunch, Ferrero Rocher, Kinder, Thorntons |
| Gum & mints | Läkerol, Mynthon | Tic Tac |
Cloetta and Mars: 3 shared categories
| Category | Cloetta | Mars |
|---|---|---|
| Candy & sugar confectionery | Ahlgrens bilar, CandyKing, Gott & Blandat, Juleskum, Malaco, Red Band | Life Savers, Skittles, Starburst |
| Chocolate | Kexchoklad, Tupla | Bounty, Celebrations, Galaxy, M&M's, Maltesers, Mars, Milky Way, Snickers, Twix |
| Gum & mints | Läkerol, Mynthon | Altoids, Extra, Juicy Fruit, Orbit, Wrigley's Spearmint |
Cloetta and Hershey: 3 shared categories
| Category | Cloetta | Hershey |
|---|---|---|
| Candy & sugar confectionery | Ahlgrens bilar, CandyKing, Gott & Blandat, Juleskum, Malaco, Red Band | Jolly Rancher, PayDay, Twizzlers |
| Chocolate | Kexchoklad, Tupla | Almond Joy, Heath, Hershey's, Hershey's Kisses, Reese's, York |
| Gum & mints | Läkerol, Mynthon | Ice Breakers |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Cloetta owns and the most overlapping owners on Brandtree.