Brandtree

Where do Ferrero and Mars compete?

Ferrero and Mars own brands in 5 of the same categories on Brandtree, including chocolate and ready-to-eat cereal.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 29% are shared. Ferrero has 20 brands in the shared categories and Mars has 22. Only controlled brands are counted; licences and minority stakes are not.

Ferrero (competitors) · Mars (competitors) · All overlapping owners

5 categories where both own brands

CategoryFerreroMars
ChocolateBaby Ruth, Butterfinger, Crunch, Ferrero Rocher, Kinder, ThorntonsBounty, Celebrations, Galaxy, M&M's, Maltesers, Mars, Milky Way, Snickers, Twix
Ready-to-eat cerealFroot Loops, Frosted Flakes, Kellogg's Corn Flakes, Raisin Bran, Rice KrispiesCrunchy Nut, Extra, Special K, Tresor
Candy & sugar confectioneryBottle Caps, Brach's, Laffy Taffy, Nerds, SweeTarts, TrolliLife Savers, Skittles, Starburst
Gum & mintsTic TacAltoids, Extra, Juicy Fruit, Orbit, Wrigley's Spearmint
Cookies & crackersFamous Amos, KeeblerCheez-It

Only Ferrero: 2 categories without Mars

CategoryFerrero brands
Ice creamBlue Bunny, Halo Top
Sweet spreads & nut buttersNutella

Only Mars: 10 categories without Ferrero

CategoryMars brands
Dog foodCesar, Eukanuba, IAMS, Nutro, Pedigree, Royal Canin
Snack barsKIND, Nutri-Grain, RXBAR
Cat foodSheba, Whiskas
Salty snacksCombos, Pringles
Veterinary servicesBanfield Pet Hospital, VCA Animal Hospitals
CakesPop-Tarts
Frozen meals & pizzaEggo
PastaBen's Original
Pet treats & supplementsGreenies
Sauces & ketchupDolmio

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.