Brandtree

Where do General Mills and Podravka compete?

General Mills and Podravka own brands in 5 of the same categories on Brandtree, including ready-to-eat cereal and baking mixes & ingredients.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 38% are shared. General Mills has 12 brands in the shared categories and Podravka has 6. Only controlled brands are counted; licences and minority stakes are not.

General Mills (competitors) · Podravka (competitors) · All overlapping owners

5 categories where both own brands

CategoryGeneral MillsPodravka
Ready-to-eat cerealCheerios, Chex, Cinnamon Toast Crunch, Fiber One, Lucky Charms, Trix, WheatiesČokolino
Baking mixes & ingredientsBetty Crocker, PillsburyDolcela
PastaAnnie'sTalianetta, Zlato Polje
Canned & shelf-stable mealsOld El PasoEva
SoupProgressoPodravka soups

Only General Mills: 5 categories without Podravka

CategoryGeneral Mills brands
Snack barsLarabar, Nature Valley
Dog foodBlue Buffalo
Frozen meals & pizzaTotino's
Ice creamHäagen-Dazs (North America)
YogurtYoplait

Only Podravka: 3 categories without General Mills

CategoryPodravka brands
Spices & seasoningsFant, Vegeta
Salty snacksKviki
Sweet spreads & nut buttersLino Lada

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.