Who are General Mills' biggest competitors?
On Brandtree, General Mills' biggest competitors by shared categories are Mars, which shares 5 categories, such as ready-to-eat cereal and snack bars; Podravka, which shares 5 categories, such as ready-to-eat cereal; and Kraft Heinz, which shares 4 categories, such as baking mixes & ingredients.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. General Mills controls 18 brands with a page here, across 10 categories; 225 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars General Mills vs Mars | 5 | 25% | Ready-to-eat cereal, Snack bars and Dog food and 2 more |
| 2 | Podravka General Mills vs Podravka | 5 | 38% | Ready-to-eat cereal, Baking mixes & ingredients and Pasta and 2 more |
| 3 | Kraft Heinz | 4 | 22% | Baking mixes & ingredients, Canned & shelf-stable meals and Frozen meals & pizza and 1 more |
| 4 | Nestlé | 4 | 19% | Ready-to-eat cereal, Frozen meals & pizza and Baking mixes & ingredients and 1 more |
| 5 | Princes Group | 4 | 36% | Baking mixes & ingredients, Canned & shelf-stable meals and Pasta and 1 more |
| 6 | Molino Cañuelas | 3 | 25% | Baking mixes & ingredients, Frozen meals & pizza and Pasta |
| 7 | Molinos | 3 | 25% | Baking mixes & ingredients, Pasta and Frozen meals & pizza |
| 8 | B&G Foods | 3 | 21% | Baking mixes & ingredients, Soup and Canned & shelf-stable meals |
| 9 | Quala | 3 | 20% | Baking mixes & ingredients, Ice cream and Soup |
| 10 | Conagra Brands | 3 | 18% | Baking mixes & ingredients, Frozen meals & pizza and Canned & shelf-stable meals |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
General Mills and Mars: 5 shared categories
| Category | General Mills | Mars |
|---|---|---|
| Ready-to-eat cereal | Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Lucky Charms, Trix, Wheaties | Crunchy Nut, Extra, Special K, Tresor |
| Snack bars | Larabar, Nature Valley | KIND, Nutri-Grain, RXBAR |
| Dog food | Blue Buffalo | Cesar, Eukanuba, IAMS, Nutro, Pedigree, Royal Canin |
| Frozen meals & pizza | Totino's | Eggo |
| Pasta | Annie's | Ben's Original |
General Mills and Podravka: 5 shared categories
General Mills and Kraft Heinz: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand General Mills owns and the most overlapping owners on Brandtree.