Who are Nestlé's biggest competitors?
On Brandtree, Nestlé's biggest competitors by shared categories are Mars, which shares 5 categories, such as chocolate and ready-to-eat cereal; Danone, which shares 4 categories, such as plant-based dairy; and Conagra Brands, which shares 4 categories, such as frozen meals & pizza.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Nestlé controls 32 brands with a page here, across 15 categories; 275 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars Nestlé vs Mars | 5 | 20% | Chocolate, Ready-to-eat cereal and Cat food and 2 more |
| 2 | Danone | 4 | 25% | Plant-based dairy, Bottled water and Meal replacement & weight management and 1 more |
| 3 | Conagra Brands | 4 | 19% | Frozen meals & pizza, Baking mixes & ingredients and Plant-based meat and 1 more |
| 4 | General Mills | 4 | 19% | Ready-to-eat cereal, Frozen meals & pizza and Baking mixes & ingredients and 1 more |
| 5 | Indofood | 4 | 18% | Baby meals & snacks, Bottled water and Baking mixes & ingredients and 1 more |
| 6 | Kraft Heinz | 4 | 17% | Frozen meals & pizza, Coffee and Baking mixes & ingredients and 1 more |
| 7 | AS Holding | 4 | 25% | Coffee, Bottled water and Chocolate and 1 more |
| 8 | Carozzi | 4 | 22% | Coffee, Chocolate and Cat food and 1 more |
| 9 | Unilever | 4 | 11% | Hot chocolate & malt drinks, Baking mixes & ingredients and Plant-based meat and 1 more |
| 10 | CasaLuker | 3 | 16% | Hot chocolate & malt drinks, Coffee and Chocolate |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Nestlé and Mars: 5 shared categories
| Category | Nestlé | Mars |
|---|---|---|
| Chocolate | Aero, KitKat, Smarties | Bounty, Celebrations, Galaxy, M&M's, Maltesers, Mars, Milky Way, Snickers, Twix |
| Ready-to-eat cereal | Chocapic, Fitness | Crunchy Nut, Extra, Special K, Tresor |
| Cat food | Felix, Friskies | Sheba, Whiskas |
| Dog food | Purina | Cesar, Eukanuba, IAMS, Nutro, Pedigree, Royal Canin |
| Frozen meals & pizza | Hot Pockets, Lean Cuisine, Stouffer's | Eggo |
Nestlé and Danone: 4 shared categories
Nestlé and Conagra Brands: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Nestlé owns and the most overlapping owners on Brandtree.