Who are Nestlé's biggest competitors?
On Brandtree, Nestlé's biggest competitors by shared categories are Mars, which shares 5 categories, such as chocolate and ready-to-eat cereal; General Mills, which shares 5 categories, such as ready-to-eat cereal; and Indofood, which shares 5 categories, such as baby meals & snacks.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Nestlé controls 33 brands with a page here, across 16 categories; 214 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars Nestlé vs Mars | 5 | 19% | Chocolate, Ready-to-eat cereal and Cat food and 2 more |
| 2 | General Mills Nestlé vs General Mills | 5 | 24% | Ready-to-eat cereal, Frozen meals & pizza and Baking mixes & ingredients and 2 more |
| 3 | Indofood Nestlé vs Indofood | 5 | 23% | Baby meals & snacks, Bottled water and Baking mixes & ingredients and 2 more |
| 4 | Danone | 4 | 24% | Plant-based dairy, Bottled water and Meal replacement & weight management and 1 more |
| 5 | Glico | 4 | 19% | Chocolate, Plant-based dairy and Ice cream and 1 more |
| 6 | Conagra Brands | 4 | 18% | Frozen meals & pizza, Baking mixes & ingredients and Plant-based meat and 1 more |
| 7 | Morinaga | 4 | 22% | Chocolate, Hot chocolate & malt drinks and Ice cream and 1 more |
| 8 | Kraft Heinz | 4 | 17% | Frozen meals & pizza, Coffee and Baking mixes & ingredients and 1 more |
| 9 | AS Holding | 4 | 24% | Coffee, Bottled water and Chocolate and 1 more |
| 10 | Carozzi | 4 | 21% | Coffee, Chocolate and Cat food and 1 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Nestlé and Mars: 5 shared categories
| Category | Nestlé | Mars |
|---|---|---|
| Chocolate | Aero, KitKat, Smarties | Bounty, Celebrations, Galaxy, M&M's, Maltesers, Mars, Milky Way, Snickers, Twix |
| Ready-to-eat cereal | Chocapic, Fitness | Crunchy Nut, Extra, Special K, Tresor |
| Cat food | Felix, Friskies | Sheba, Whiskas |
| Dog food | Purina | Cesar, Eukanuba, IAMS, Nutro, Pedigree, Royal Canin |
| Frozen meals & pizza | Hot Pockets, Lean Cuisine, Stouffer's | Eggo |
Nestlé and General Mills: 5 shared categories
General Mills · Full head-to-head
Nestlé and Indofood: 5 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Nestlé owns and the most overlapping owners on Brandtree.