Who are Kraft Heinz's biggest competitors?
On Brandtree, Kraft Heinz's biggest competitors by shared categories are Conagra Brands, which shares 6 categories, such as sauces & ketchup and frozen meals & pizza; Indofood, which shares 5 categories, such as baking mixes & ingredients; and Empresas Polar, which shares 5 categories, such as sauces & ketchup.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kraft Heinz controls 21 brands with a page here, across 12 categories; 223 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Conagra Brands Kraft Heinz vs Conagra Brands | 6 | 38% | Sauces & ketchup, Frozen meals & pizza and Baking mixes & ingredients and 3 more |
| 2 | Indofood Kraft Heinz vs Indofood | 5 | 28% | Baking mixes & ingredients, Pasta and Sauces & ketchup and 2 more |
| 3 | Empresas Polar Kraft Heinz vs Empresas Polar | 5 | 23% | Sauces & ketchup, Cheese and Baking mixes & ingredients and 2 more |
| 4 | Unilever Kraft Heinz vs Unilever | 5 | 14% | Sauces & ketchup, Baking mixes & ingredients and Mayonnaise & dressings and 2 more |
| 5 | B&G Foods | 4 | 27% | Sauces & ketchup, Baking mixes & ingredients and Canned & shelf-stable meals and 1 more |
| 6 | Patisen | 4 | 27% | Baking mixes & ingredients, Spices & seasonings and Sauces & ketchup and 1 more |
| 7 | General Mills | 4 | 22% | Baking mixes & ingredients, Canned & shelf-stable meals and Frozen meals & pizza and 1 more |
| 8 | Tiger Brands | 4 | 22% | Sauces & ketchup, Canned & shelf-stable meals and Juice & juice drinks and 1 more |
| 9 | Nestlé | 4 | 17% | Frozen meals & pizza, Coffee and Baking mixes & ingredients and 1 more |
| 10 | GraceKennedy | 4 | 27% | Sauces & ketchup, Canned & shelf-stable meals and Cheese and 1 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kraft Heinz and Conagra Brands: 6 shared categories
Conagra Brands · Full head-to-head
Kraft Heinz and Indofood: 5 shared categories
Kraft Heinz and Empresas Polar: 5 shared categories
Empresas Polar · Full head-to-head
| Category | Kraft Heinz | Empresas Polar |
|---|---|---|
| Sauces & ketchup | A.1., Classico, Heinz, HP Sauce | Pampero |
| Cheese | Cracker Barrel, Philadelphia (North America), Velveeta | Rikesa |
| Baking mixes & ingredients | Jell-O, Shake 'N Bake | Harina P.A.N. |
| Juice & juice drinks | Kool-Aid | Yukery |
| Pasta | Kraft Macaroni & Cheese | Primor |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kraft Heinz owns and the most overlapping owners on Brandtree.