Birds Eye (North America) is owned by Conagra Brands (the United States, NYSE: CAG), which acquired the brand on 26 October 2018 from Pinnacle Foods, as part of a $10.9 billion deal that also included Duncan Hines, Vlasic and Udi's.[1][2] Before Conagra Brands, Birds Eye (North America) was owned by Pinnacle Foods from 2009 to 2018.[2]
Evidence: Conagra Brands, Inc. Annual Report on Form 10-K filed 2026-07-15, SEC EDGAR, 15 July 2026. Verified from filings; last checked .
Birds Eye is named after Clarence Birdseye, who watched Inuit fishermen freeze fish in Arctic air and worked out that fast freezing preserved cell structure where slow freezing destroyed it. The brand launched frozen food commercially in 1930. Conagra acquired the North American business with Pinnacle Foods in 2018; the European business of the same name is a separate company entirely, owned by Nomad Foods.
The USPTO record for the Birds Eye (North America) mark lists CONAGRA CONSOLIDATED, LLC as the owner of record (serial number 78225367). That name matches the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Conagra Brands ownership tree →
See the full Conagra Brands brand portfolio (17) →
Conagra Brands controls 17 brands on Brandtree, 17 of them in food.
The 13 brands in frozen vegetables & fruit on Brandtree belong to 9 owners. The largest is McCain Foods, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Lutosa | McCain Foods | 🇨🇦 Canada |
| Grown in Idaho | Lamb Weston | 🇺🇸 United States |
| Birds Eye (UK & Ireland) | Nomad Foods | 🇬🇧 United Kingdom |
| Gradena | AQUILA | 🇷🇴 Romania |
| Elbtal | FRoSTA | 🇩🇪 Germany |
| Hanover | Hanover Foods | 🇺🇸 United States |
| Ore-Ida | Kraft Heinz | 🇺🇸 United States |
| Green Giant (U.S. frozen vegetables) | Seneca Foods | 🇺🇸 United States |
Conagra Brands is a publicly listed company headquartered in Chicago, Illinois, United States, founded in 1919. Brandtree records 17 brands under its control, and it is listed as NYSE: CAG.
Conagra Brands began in 1919 as Nebraska Consolidated Mills, a flour miller, and spent decades assembling a portfolio of frozen and shelf-stable food brands. It sold its private-label business in 2016 to focus on brands, then bought Pinnacle Foods in 2018 to add Birds Eye and Duncan Hines.
Conagra Brands: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Birds Eye (North America) is not one of them.
Conagra acquired Pinnacle Foods in a cash and stock deal, adding Birds Eye, Duncan Hines and Vlasic. Conagra sold its Wesson oil brand to satisfy competition concerns, and Pinnacle had been an acquisition target for several years before the deal closed.
The parent company of Birds Eye (North America) is Conagra Brands, a publicly listed company headquartered in the United States.
No. Birds Eye (North America) is owned by Conagra Brands, not Nomad Foods.
Yes. Birds Eye (North America) originated in the United States in 1930 and its owner, Conagra Brands, is also headquartered in the United States.
Conagra Brands completed its acquisition of Birds Eye (North America) on 26 October 2018, after announcing the deal on 27 June 2018. The deal, which also included Duncan Hines, Vlasic and Udi's, was valued at $10.9 billion (enterprise value).
Before Conagra Brands, Birds Eye (North America) was owned by Pinnacle Foods from 2009 until 2018.
Yes. As of 4 October 2026, Birds Eye (North America) is still owned by Conagra Brands. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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