Vlasic is owned by Conagra Brands (the United States, NYSE: CAG), which acquired the brand on 26 October 2018 from Pinnacle Foods, as part of a $10.9 billion deal that also included Birds Eye (North America), Duncan Hines and Udi's.[1][2] Before Conagra Brands, Vlasic was owned by Pinnacle Foods from 2001 to 2018.[2]
Evidence: Conagra Brands, Inc. Annual Report on Form 10-K filed 2026-07-15, SEC EDGAR, 15 July 2026. Verified from filings; last checked .
Vlasic is the largest pickle brand in the United States, founded by a Croatian-American family in Detroit. Its stork mascot, speaking in a Groucho Marx voice, has advertised it since the 1970s. Conagra acquired the brand with Pinnacle Foods in 2018.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
The USPTO record for the Vlasic mark lists CONAGRA CONSOLIDATED, LLC as the owner of record (serial number 85146509). That name matches the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Conagra Brands ownership tree →
See the full Conagra Brands brand portfolio (17) →
Conagra Brands controls 17 brands on Brandtree, 17 of them in food.
The 44 brands in spices & seasonings on Brandtree belong to 29 owners. The largest is Patisen, with 5.
Conagra Brands is a publicly listed company headquartered in Chicago, Illinois, United States, founded in 1919. Brandtree records 17 brands under its control, and it is listed as NYSE: CAG.
Conagra Brands began in 1919 as Nebraska Consolidated Mills, a flour miller, and spent decades assembling a portfolio of frozen and shelf-stable food brands. It sold its private-label business in 2016 to focus on brands, then bought Pinnacle Foods in 2018 to add Birds Eye and Duncan Hines.
Conagra Brands: full profile, brands and acquisition history →
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Vlasic is not one of them.
Conagra acquired Pinnacle Foods in a cash and stock deal, adding Birds Eye, Duncan Hines and Vlasic. Conagra sold its Wesson oil brand to satisfy competition concerns, and Pinnacle had been an acquisition target for several years before the deal closed.
The parent company of Vlasic is Conagra Brands, a publicly listed company headquartered in the United States.
Yes. Vlasic originated in the United States in 1942 and its owner, Conagra Brands, is also headquartered in the United States.
Conagra Brands completed its acquisition of Vlasic on 26 October 2018, after announcing the deal on 27 June 2018. The deal, which also included Birds Eye (North America), Duncan Hines and Udi's, was valued at $10.9 billion (enterprise value).
Before Conagra Brands, Vlasic was owned by Pinnacle Foods from 2001 until 2018.
Yes. As of 4 October 2026, Vlasic is still owned by Conagra Brands. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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