Udi's is owned by Conagra Brands (the United States, NYSE: CAG), which acquired the brand on 26 October 2018 from Pinnacle Foods, as part of a $10.9 billion deal that also included Birds Eye (North America), Duncan Hines and Vlasic.[1][2] Before Conagra Brands, Udi's was owned by Pinnacle Foods from 2014 to 2018.[2]
Udi's began as a Denver sandwich shop and became one of the largest gluten-free bakery brands in the United States, selling bread, bagels and muffins. Conagra acquired it with Pinnacle Foods in 2018, having competed with it in the freezer aisle.
Trademark record for Udi's
The USPTO record for the Udi's mark lists CONAGRA CONSOLIDATED, LLC as the owner of record (serial number 78616445). That name matches the owner named above.[3]
Conagra Brands is a publicly listed company headquartered in Chicago, Illinois, United States, founded in 1919. Brandtree records 17 brands under its control, and it is listed as NYSE: CAG.
Conagra Brands began in 1919 as Nebraska Consolidated Mills, a flour miller, and spent decades assembling a portfolio of frozen and shelf-stable food brands. It sold its private-label business in 2016 to focus on brands, then bought Pinnacle Foods in 2018 to add Birds Eye and Duncan Hines.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Udi's is not one of them.
Conagra acquired Pinnacle Foods in a cash and stock deal, adding Birds Eye, Duncan Hines and Vlasic. Conagra sold its Wesson oil brand to satisfy competition concerns, and Pinnacle had been an acquisition target for several years before the deal closed.
The parent company of Udi's is Conagra Brands, a publicly listed company headquartered in the United States.
Is Udi's American?
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Yes. Udi's originated in the United States in 1994 and its owner, Conagra Brands, is also headquartered in the United States.
When did Conagra Brands buy Udi's?
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Conagra Brands completed its acquisition of Udi's on 26 October 2018, after announcing the deal on 27 June 2018. The deal, which also included Birds Eye (North America), Duncan Hines and Vlasic, was valued at $10.9 billion (enterprise value).
Who owned Udi's before Conagra Brands?
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Before Conagra Brands, Udi's was owned by Pinnacle Foods from 2014 until 2018.
Is Udi's still owned by Conagra Brands?
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Yes. As of 4 October 2026, Udi's is still owned by Conagra Brands. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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