Brandtree

Where do Conagra Brands and Kraft Heinz compete?

Conagra Brands and Kraft Heinz own brands in 6 of the same categories on Brandtree, including sauces & ketchup and frozen meals & pizza.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 38% are shared. Conagra Brands has 10 brands in the shared categories and Kraft Heinz has 13. Only controlled brands are counted; licences and minority stakes are not.

Conagra Brands (competitors) · Kraft Heinz (competitors) · All overlapping owners

6 categories where both own brands

CategoryConagra BrandsKraft Heinz
Sauces & ketchupFrontera, Hunt'sA.1., Classico, Heinz, HP Sauce
Frozen meals & pizzaBanquet, Healthy Choice, Marie Callender'sBagel Bites, Devour
Baking mixes & ingredientsDuncan Hines, PAMJell-O, Shake 'N Bake
Canned & shelf-stable mealsChef BoyardeeHeinz Baked Beans, Lunchables, Stove Top
Frozen vegetables & fruitBirds Eye (North America)Ore-Ida
Spices & seasoningsVlasicGrey Poupon

Only Conagra Brands: 4 categories without Kraft Heinz

CategoryConagra Brands brands
Salty snacksAct II, Angie's Boomchickapop, Orville Redenbacher's, Slim Jim
Bread & bunsUdi's
ButterReddi-wip
Plant-based meatGardein

Only Kraft Heinz: 6 categories without Conagra Brands

CategoryKraft Heinz brands
CheeseCracker Barrel, Philadelphia (North America), Velveeta
CoffeeMaxwell House
Juice & juice drinksKool-Aid
Mayonnaise & dressingsMiracle Whip
PastaKraft Macaroni & Cheese
Processed & packaged meatOscar Mayer

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.