Brandtree

Where do Indofood and Kraft Heinz compete?

Indofood and Kraft Heinz own brands in 5 of the same categories on Brandtree, including baking mixes & ingredients and pasta.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 28% are shared. Indofood has 10 brands in the shared categories and Kraft Heinz has 9. Only controlled brands are counted; licences and minority stakes are not.

Indofood (competitors) · Kraft Heinz (competitors) · All overlapping owners

5 categories where both own brands

CategoryIndofoodKraft Heinz
Baking mixes & ingredientsCakra Kembar, Segitiga BiruJell-O, Shake 'N Bake
PastaIndomie, La Fonte, Pop Mie, Sarimi, SupermiKraft Macaroni & Cheese
Sauces & ketchupSambal IndofoodA.1., Classico, Heinz, HP Sauce
Juice & juice drinksFruitaminKool-Aid
Spices & seasoningsIndofood RacikGrey Poupon

Only Indofood: 6 categories without Kraft Heinz

CategoryIndofood brands
Milk & creamCap Enaak, Indomilk, Milkuat, Tiga Sapi
Salty snacksChiki, Chitato, Qtela
Baby meals & snacksPromina, SUN
Bottled waterClub
Ice creamIndoeskrim
Ready-to-drink tea & coffeeIchi Ocha

Only Kraft Heinz: 7 categories without Indofood

CategoryKraft Heinz brands
Canned & shelf-stable mealsHeinz Baked Beans, Lunchables, Stove Top
CheeseCracker Barrel, Philadelphia (North America), Velveeta
Frozen meals & pizzaBagel Bites, Devour
CoffeeMaxwell House
Frozen vegetables & fruitOre-Ida
Mayonnaise & dressingsMiracle Whip
Processed & packaged meatOscar Mayer

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.