Huel makes complete, nutritionally balanced meals as powders and ready-to-drink bottles, sold mainly direct to consumers online in the United Kingdom, Europe and the United States, with a growing retail business. Julian Hearn founded it. Danone agreed to buy it in March 2026 and completed the purchase on 4 September 2026 without publishing a price, placing it in its functional nutrition business.
Danone is a publicly listed company headquartered in Paris, France, founded in 1919. Brandtree records 13 brands under its control, and it is listed as EPA: BN.
Danone began in Barcelona in 1919 when Isaac Carasso started making yoghurt with cultures from the Pasteur Institute, naming it after his son Daniel. It is now a French company focused on dairy and plant-based products, waters and specialised nutrition.
Brandtree records a controlling owner for 571 brands that began in the United Kingdom.
297 of them (52%) are now controlled by a company headquartered in another country, Huel among them.
Danone agreed in March 2026 to buy Huel, which sells complete, nutritionally balanced meals as powders and ready-to-drink bottles, mostly direct to consumers in the United Kingdom, Europe and the United States. The purchase completed on 4 September 2026 and Huel is consolidated from 1 September. Danone presented it as an extension of its functional nutrition business into complete nutrition and did not publish the price.
The parent company of Huel is Danone, a publicly listed company headquartered in France.
Is Huel British or French?
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Huel originated in the United Kingdom, but it is owned today by Danone, which is headquartered in France. So Huel is a British-origin brand under French ownership.
When did Danone buy Huel?
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Danone completed its acquisition of Huel on 4 September 2026, after announcing the deal on 23 March 2026. The price was not disclosed.
Is Huel still owned by Danone?
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Yes. As of 16 September 2026, Huel is still owned by Danone. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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