Who owns OPTAVIA?
OPTAVIA is owned by Medifast (the United States, NYSE: MED).[1]
Evidence: Medifast, Inc. Annual Report on Form 10-K filed 2026-02-17, SEC EDGAR, 17 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Medifast, Inc. verified
- Owner HQ
- 🇺🇸 United States, Baltimore
- Origin
- 🇺🇸 United States, Baltimore
- Category
- Food › Nutrition & supplements › Meal replacement & weight management
- Parent ticker
- NYSE: MED
- Last verified
- · 1 sources
About OPTAVIA
OPTAVIA is the primary consumer-facing brand of Medifast, Inc., offering weight management and metabolic health programmes delivered through a coach-guided lifestyle system. Its core product line, OPTAVIA Fuelings, is pre-portioned food that the 10-K describes as containing 24 vitamins and minerals and complete protein. Plans described in the filing include the 5 & 1 Plan and the Optimal Weight 4 & 2 & 1 Plan, run by OPTAVIA LLC, a wholly owned subsidiary.
How often Medifast names OPTAVIA in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of OPTAVIA
Where OPTAVIA sits in Medifast
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Medifast ownership tree →
See the full Medifast brand portfolio (3) →
Other brands owned by Medifast
Medifast controls 3 brands on Brandtree, 3 of them in food.
Also in food
Other brands in meal replacement & weight management, and who owns them
The 15 brands in meal replacement & weight management on Brandtree belong to 12 owners. The largest is Abbott, with 2; Medifast has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Ensure | Abbott | 🇺🇸 United States |
| Huel | Danone | 🇫🇷 France |
| Nutrimax | CP Foods | 🇹🇭 Thailand |
| Nucare | Daesang | 🇰🇷 South Korea |
| Nurishment | GraceKennedy | 🇯🇲 Jamaica |
| Herbalife Formula 1 | Herbalife | 🇰🇾 Cayman Islands |
| TruHealth | Mannatech | 🇺🇸 United States |
| in Jelly | Morinaga | 🇯🇵 Japan |
Every brand in meal replacement & weight management and its owner →
About the owner: Medifast
Medifast is a publicly listed company headquartered in Baltimore, United States. Brandtree records 3 brands under its control, and it is listed as NYSE: MED.
Medifast, Inc. is a Baltimore-based health and wellness company that describes itself in its 10-K as over 40 years old. Its consumer business is sold under the OPTAVIA name through independent coaches, and the group operates through wholly owned subsidiaries including Jason Pharmaceuticals, Inc. and OPTAVIA LLC. The name Medifast is the company name; the products are branded OPTAVIA.
🇺🇸 OPTAVIA and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; OPTAVIA is not one of them.
Frequently asked questions
Who is the parent company of OPTAVIA?
The parent company of OPTAVIA is Medifast, a publicly listed company headquartered in the United States.
Is OPTAVIA American?
Yes. OPTAVIA originated in the United States and its owner, Medifast, is also headquartered in the United States.
Is OPTAVIA still owned by Medifast?
Yes. As of 3 October 2026, OPTAVIA is still owned by Medifast. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Medifast, Inc. Annual Report on Form 10-K filed 2026-02-17 — SEC EDGAR, SEC Form 10-K, published 17 February 2026; retrieved 3 October 2026.
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