Who owns OPTAVIA ACTIVE?
OPTAVIA ACTIVE is owned by Medifast (the United States, NYSE: MED).[1]
Evidence: Medifast, Inc. Annual Report on Form 10-K filed 2026-02-17, SEC EDGAR, 17 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Medifast, Inc. verified
- Owner HQ
- 🇺🇸 United States, Baltimore
- Origin
- 🇺🇸 United States, Baltimore
- Category
- Food › Nutrition & supplements › Protein & sports nutrition
- Parent ticker
- NYSE: MED
- Last verified
- · 1 sources
About OPTAVIA ACTIVE
OPTAVIA ACTIVE is a product line of Medifast, Inc. that the 10-K describes as including an Essential Amino Acid blend and a whey protein, designed to support muscle health and fitness. It is sold under the OPTAVIA brand to the same coach-led client base as the weight management programme, and is described in the filing as aimed at new and existing clients of all fitness levels.
Ownership timeline of OPTAVIA ACTIVE
Where OPTAVIA ACTIVE sits in Medifast
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Medifast ownership tree →
See the full Medifast brand portfolio (3) →
Other brands owned by Medifast
Medifast controls 3 brands on Brandtree, 3 of them in food.
Also in food
Other brands in protein & sports nutrition, and who owns them
The 19 brands in protein & sports nutrition on Brandtree belong to 15 owners. The largest is Glanbia, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| BSN | Glanbia | 🇮🇪 Ireland |
| Dymatize | BellRing Brands | 🇺🇸 United States |
| OWYN | Simply Good Foods | 🇺🇸 United States |
| THE:Danbaek | Binggrae | 🇰🇷 South Korea |
| Vitamin Whey | Edible Garden | 🇺🇸 United States |
| Herbalife24 | Herbalife | 🇰🇾 Cayman Islands |
| Selex | Maeil Dairies | 🇰🇷 South Korea |
| TEHO | Olvi | 🇫🇮 Finland |
About the owner: Medifast
Medifast is a publicly listed company headquartered in Baltimore, United States. Brandtree records 3 brands under its control, and it is listed as NYSE: MED.
Medifast, Inc. is a Baltimore-based health and wellness company that describes itself in its 10-K as over 40 years old. Its consumer business is sold under the OPTAVIA name through independent coaches, and the group operates through wholly owned subsidiaries including Jason Pharmaceuticals, Inc. and OPTAVIA LLC. The name Medifast is the company name; the products are branded OPTAVIA.
🇺🇸 OPTAVIA ACTIVE and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; OPTAVIA ACTIVE is not one of them.
Frequently asked questions
Who is the parent company of OPTAVIA ACTIVE?
The parent company of OPTAVIA ACTIVE is Medifast, a publicly listed company headquartered in the United States.
Is OPTAVIA ACTIVE American?
Yes. OPTAVIA ACTIVE originated in the United States and its owner, Medifast, is also headquartered in the United States.
Is OPTAVIA ACTIVE still owned by Medifast?
Yes. As of 3 October 2026, OPTAVIA ACTIVE is still owned by Medifast. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Medifast, Inc. Annual Report on Form 10-K filed 2026-02-17 — SEC EDGAR, SEC Form 10-K, published 17 February 2026; retrieved 3 October 2026.
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