Simply Good Foods: brands it owns and its ownership tree
Simply Good Foods (NASDAQ: SMPL) is a publicly listed company headquartered in Denver, Colorado, United States that owns 3 consumer brands.[1][2]
Simply Good Foods was created in 2017 to hold Atkins Nutritionals, and has since bought Quest Nutrition and OWYN. It sells nutrition bars, shakes and snacks built around low sugar and high protein, and its brands sit in a category that has moved from dieting towards everyday protein consumption.
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Company facts
- Legal name
- The Simply Good Foods Company
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Denver, Colorado, United States
- Founded
- 2017
- Tickers
- NASDAQ: SMPL
- Revenue
- $1.45 billion (2025)[2]
- SEC CIK
- 0001702744
- Website
- www.thesimplygoodfoodscompany.com
- Last verified
- · 2 sources
What Simply Good Foods's annual report says about its business
Read from Simply Good Foods's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Quest, Atkins, OWYN:
Following the OWYN Acquisition during the fifty-three weeks ended August 31, 2024, the Company determined its operations are organized into two operating segments, Quest and Atkins, and OWYN, which are aggregated into one reportable segment due to similar financial, economic and operating characteristics.
- Quest and Atkins, and OWYN:
For the fifty-two weeks ended August 30, 2025, and the fifty-three weeks ended August 31, 2024, the Company determined its operations are organized into two operating segments, Quest and Atkins, and OWYN, which are aggregated into one reportable segment due to similar financial, economic and operating characteristics.
Acquisitions and disposals named in the filing
- Acquired: NCP-ATK Holdings, Inc. ("Atkins") (July 2017).
The Simply Good Foods Company ("Simply Good Foods") was formed in March 2017, to acquire NCP-ATK Holdings, Inc. ("Atkins"), which was completed in July 2017.
- Acquired: Quest Nutrition, LLC ("Quest") (November 2019); Only What You Need, Inc. (June 2024).
As part of Simply Good Foods' strategy to become an industry leading snacking platform, in November 2019, we acquired Quest Nutrition, LLC ("Quest") and we acquired Only What You Need, Inc. in June 2024.
- Acquired: OWYN (during the fifty-three weeks ended August 31, 2024).
Following the OWYN Acquisition during the fifty-three weeks ended August 31, 2024, the Company determined its operations are organized into two operating segments, Quest and Atkins, and OWYN, which are aggregated into one reportable segment due to similar financial, economic and operating characteristics.
Simply Good Foods in numbers
- Simply Good Foods owns 3 consumer brands tracked here across 1 top-level categories; the largest is food with 3 brands.[1]
Simply Good Foods financial history
Headline figures from Simply Good Foods's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $816.6m to $1.45bn, an average of 12.2% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $1.45bn | $156.9m | 10.8% | $103.6m | $2.4bn | $249.1m | 10-K | |
| $1.33bn | $206.5m | 15.5% | $139.3m | $2.44bn | $397.5m | 10-K | |
| $1.24bn | $204.9m | 16.5% | $133.6m | $2.1bn | $281.6m | 10-K | |
| $1.17bn | $202.8m | 17.3% | $108.6m | $2.09bn | $403m | 10-K | |
| $1.01bn | $173.7m | 17.3% | $40.9m | $2.05bn | $451.3m | 10-K | |
| $816.6m | $78.2m | 9.6% | $65.6m | $2.01bn | $596.9m | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Simply Good Foods owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Simply Good Foods SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report (amended), filed (10-K/A)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers; Results of a shareholder vote | |
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Results of operations and financial condition |
Frequently asked questions
What brands does Simply Good Foods own?
Simply Good Foods owns 3 consumer brands tracked here, including Atkins, OWYN and Quest.
Is Simply Good Foods an American company?
Yes. Simply Good Foods is headquartered in Denver, Colorado, United States and was founded in 2017.
Who owns Simply Good Foods?
Simply Good Foods is a publicly listed company owned by its shareholders; it trades as SMPL on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Simply Good Foods Company Annual Report on Form 10-K filed 2025-10-28 — SEC EDGAR, SEC Form 10-K, published 28 October 2025; retrieved 16 September 2026.
- [2] The Simply Good Foods Company: Form 10-K for the year ended 2025-08-30 (revenue) — SEC EDGAR, SEC Form 10-K, published 28 October 2025; retrieved 4 October 2026.
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