Who owns Atkins?
Atkins is owned by Simply Good Foods (the United States, NASDAQ: SMPL).[1]
Evidence: The Simply Good Foods Company Annual Report on Form 10-K filed 2025-10-28, SEC EDGAR, 28 October 2025. Verified from filings; last checked .
Key facts
- Current owner
- The Simply Good Foods Company verified
- Owner HQ
- 🇺🇸 United States, Denver, Colorado
- Origin
- 🇺🇸 United States
- Founded
- 1972
- Category
- Food › Nutrition & supplements › Meal replacement & weight management
- Parent ticker
- NASDAQ: SMPL
- Last verified
- · 1 sources
About Atkins
Atkins takes its name from Robert Atkins, the cardiologist whose 1972 book popularised low-carbohydrate eating and produced a diet craze in the early 2000s. The brand now sells bars, shakes and frozen meals rather than promoting the diet itself. It sits within Simply Good Foods, which was formed in 2017 to hold Atkins and later acquired Quest Nutrition.
What Simply Good Foods's annual report says about Atkins
Sentences about Atkins from Simply Good Foods's latest annual filing[1], copied word for word.
With our Atkins brand, we strive to offer a compelling line of protein bars, RTD protein shakes, and confections.
How often Simply Good Foods names Atkins in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Atkins
- Current owner Simply Good Foods [1] verified
Where Atkins sits in Simply Good Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Simply Good Foods ownership tree →
See the full Simply Good Foods brand portfolio (3) →
Other brands owned by Simply Good Foods
Simply Good Foods controls 3 brands on Brandtree, 3 of them in food.
Also in food
Other brands in meal replacement & weight management, and who owns them
The 15 brands in meal replacement & weight management on Brandtree belong to 12 owners. The largest is Abbott, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Ensure | Abbott | 🇺🇸 United States |
| Huel | Danone | 🇫🇷 France |
| OPTAVIA | Medifast | 🇺🇸 United States |
| Nutrimax | CP Foods | 🇹🇭 Thailand |
| Nucare | Daesang | 🇰🇷 South Korea |
| Nurishment | GraceKennedy | 🇯🇲 Jamaica |
| Herbalife Formula 1 | Herbalife | 🇰🇾 Cayman Islands |
| TruHealth | Mannatech | 🇺🇸 United States |
Every brand in meal replacement & weight management and its owner →
About the owner: Simply Good Foods
Simply Good Foods is a publicly listed company headquartered in Denver, Colorado, United States, founded in 2017. Brandtree records 3 brands under its control, and it is listed as NASDAQ: SMPL.
Simply Good Foods was created in 2017 to hold Atkins Nutritionals, and has since bought Quest Nutrition and OWYN. It sells nutrition bars, shakes and snacks built around low sugar and high protein, and its brands sit in a category that has moved from dieting towards everyday protein consumption.
Simply Good Foods: full profile, brands and acquisition history →
🇺🇸 Atkins and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Atkins is not one of them.
Frequently asked questions
Who is the parent company of Atkins?
The parent company of Atkins is Simply Good Foods, a publicly listed company headquartered in the United States.
Is Atkins American?
Yes. Atkins originated in the United States in 1972 and its owner, Simply Good Foods, is also headquartered in the United States.
Is Atkins still owned by Simply Good Foods?
Yes. As of 10 October 2026, Atkins is still owned by Simply Good Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Simply Good Foods Company Annual Report on Form 10-K filed 2025-10-28 — SEC EDGAR, SEC Form 10-K, published 28 October 2025; retrieved 16 September 2026.
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