Who owns OWYN?
OWYN is owned by Simply Good Foods (the United States, NASDAQ: SMPL), which has owned the brand since 13 June 2024.[1]
Evidence: The Simply Good Foods Company Annual Report on Form 10-K filed 2025-10-28, SEC EDGAR, 28 October 2025. Verified from filings; last checked .
Key facts
- Current owner
- The Simply Good Foods Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Denver, Colorado
- Origin
- 🇺🇸 United States
- Founded
- 2016
- Category
- Food › Nutrition & supplements › Protein & sports nutrition
- Parent ticker
- NASDAQ: SMPL
- Last verified
- · 1 sources
About OWYN
OWYN, standing for Only What You Need, makes plant-based protein shakes free of the eight most common allergens, founded in 2016. Simply Good Foods acquired the business in 2024 for $280 million. The buyer already owned Atkins and Quest, so the purchase added a plant-based line to a portfolio otherwise built on dairy protein.
What Simply Good Foods's annual report says about OWYN
Sentences about OWYN from Simply Good Foods's latest annual filing[1], copied word for word.
We intend to grow through mergers, acquisitions or joint ventures, and we may not successfully integrate, operate or realize the anticipated benefits of such business combinations, including the OWYN Acquisition.
With our OWYN brand, we strive to offer RTD protein shakes and protein powders that are plant-based and tested for the top nine allergens in a variety of protein levels.
How often Simply Good Foods names OWYN in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of OWYN
- 2024 – present Simply Good Foods [1] verified
Where OWYN sits in Simply Good Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Simply Good Foods ownership tree →
See the full Simply Good Foods brand portfolio (3) →
Other brands owned by Simply Good Foods
Simply Good Foods controls 3 brands on Brandtree, 3 of them in food.
Also in food
Other brands in protein & sports nutrition, and who owns them
The 19 brands in protein & sports nutrition on Brandtree belong to 15 owners. The largest is Glanbia, with 3; Simply Good Foods has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| BSN | Glanbia | 🇮🇪 Ireland |
| Dymatize | BellRing Brands | 🇺🇸 United States |
| THE:Danbaek | Binggrae | 🇰🇷 South Korea |
| Vitamin Whey | Edible Garden | 🇺🇸 United States |
| Herbalife24 | Herbalife | 🇰🇾 Cayman Islands |
| Selex | Maeil Dairies | 🇰🇷 South Korea |
| OPTAVIA ACTIVE | Medifast | 🇺🇸 United States |
| TEHO | Olvi | 🇫🇮 Finland |
About the owner: Simply Good Foods
Simply Good Foods is a publicly listed company headquartered in Denver, Colorado, United States, founded in 2017. Brandtree records 3 brands under its control, and it is listed as NASDAQ: SMPL.
Simply Good Foods was created in 2017 to hold Atkins Nutritionals, and has since bought Quest Nutrition and OWYN. It sells nutrition bars, shakes and snacks built around low sugar and high protein, and its brands sit in a category that has moved from dieting towards everyday protein consumption.
Simply Good Foods: full profile, brands and acquisition history →
🇺🇸 OWYN and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; OWYN is not one of them.
Frequently asked questions
Who is the parent company of OWYN?
The parent company of OWYN is Simply Good Foods, a publicly listed company headquartered in the United States.
Is OWYN American?
Yes. OWYN originated in the United States in 2016 and its owner, Simply Good Foods, is also headquartered in the United States.
Since when has Simply Good Foods owned OWYN?
Simply Good Foods has owned OWYN since 13 June 2024.
Is OWYN still owned by Simply Good Foods?
Yes. As of 10 October 2026, OWYN is still owned by Simply Good Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Simply Good Foods Company Annual Report on Form 10-K filed 2025-10-28 — SEC EDGAR, SEC Form 10-K, published 28 October 2025; retrieved 16 September 2026.
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