Brandtree

Where do General Mills and Mars compete?

General Mills and Mars own brands in 5 of the same categories on Brandtree, including ready-to-eat cereal and snack bars.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 25% are shared. General Mills has 12 brands in the shared categories and Mars has 15. Only controlled brands are counted; licences and minority stakes are not.

General Mills (competitors) · Mars (competitors) · All overlapping owners

5 categories where both own brands

CategoryGeneral MillsMars
Ready-to-eat cerealCheerios, Chex, Cinnamon Toast Crunch, Fiber One, Lucky Charms, Trix, WheatiesCrunchy Nut, Extra, Special K, Tresor
Snack barsLarabar, Nature ValleyKIND, Nutri-Grain, RXBAR
Dog foodBlue BuffaloCesar, Eukanuba, IAMS, Nutro, Pedigree, Royal Canin
Frozen meals & pizzaTotino'sEggo
PastaAnnie'sBen's Original

Only General Mills: 5 categories without Mars

CategoryGeneral Mills brands
Baking mixes & ingredientsBetty Crocker, Pillsbury
Canned & shelf-stable mealsOld El Paso
Ice creamHäagen-Dazs (North America)
SoupProgresso
YogurtYoplait

Only Mars: 10 categories without General Mills

CategoryMars brands
ChocolateBounty, Celebrations, Galaxy, M&M's, Maltesers, Mars, Milky Way, Snickers, Twix
Gum & mintsAltoids, Extra, Juicy Fruit, Orbit, Wrigley's Spearmint
Candy & sugar confectioneryLife Savers, Skittles, Starburst
Cat foodSheba, Whiskas
Salty snacksCombos, Pringles
Veterinary servicesBanfield Pet Hospital, VCA Animal Hospitals
CakesPop-Tarts
Cookies & crackersCheez-It
Pet treats & supplementsGreenies
Sauces & ketchupDolmio

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.