Where do Heineken and Refriango compete?
Heineken and Refriango own brands in 5 of the same categories on Brandtree, including lager and other carbonated soft drinks.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 50% are shared. Heineken has 28 brands in the shared categories and Refriango has 7. Only controlled brands are counted; licences and minority stakes are not.
Heineken (competitors) · Refriango (competitors) · All overlapping owners
5 categories where both own brands
Only Heineken: 1 category without Refriango
| Category | Heineken brands |
|---|---|
| Hot chocolate & malt drinks | Malta H |
Only Refriango: 4 categories without Heineken
| Category | Refriango brands |
|---|---|
| Juice & juice drinks | Nutry, Super Cuia, Tutti |
| Still wine | Gaivota, Tropicana (Angola) |
| Bottled water | Pura |
| Cola | Red Cola |
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.