Who are Heineken's biggest competitors?
On Brandtree, Heineken's biggest competitors by shared categories are Refriango, which shares 5 categories, such as lager and other carbonated soft drinks; CCU, which shares 4 categories, such as lager; and Obolon, which shares 4 categories, such as lager.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Heineken controls 29 brands with a page here, across 6 categories; 91 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Refriango Heineken vs Refriango | 5 | 50% | Lager, Other carbonated soft drinks and Ale and 2 more |
| 2 | CCU | 4 | 44% | Lager, Ale and Other carbonated soft drinks and 1 more |
| 3 | Obolon | 4 | 44% | Lager, Cider and Energy drinks and 1 more |
| 4 | PhoenixBev | 4 | 67% | Lager, Ale and Other carbonated soft drinks and 1 more |
| 5 | Bera | 4 | 50% | Lager, Other carbonated soft drinks and Ale and 1 more |
| 6 | Kasapreko | 4 | 36% | Other carbonated soft drinks, Ale and Energy drinks and 1 more |
| 7 | AB InBev | 3 | 50% | Lager, Ale and Cider |
| 8 | Farsons | 3 | 43% | Ale, Lager and Other carbonated soft drinks |
| 9 | Carlsberg | 3 | 50% | Lager, Ale and Cider |
| 10 | C&C Group | 3 | 50% | Ale, Cider and Lager |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Heineken and Refriango: 5 shared categories
| Category | Heineken | Refriango |
|---|---|---|
| Lager | 33 Export, Amstel, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Goldberg, Gulder, Heineken, Kinanm, Life Continental Lager, More Lager, Prestige, Sol, Star, Tiger | Birra, Tigra |
| Other carbonated soft drinks | Hi-Malt, Malta Gold, Maltina | Blue, Welwitschia |
| Ale | Lagunitas, Legend Extra Stout, Turbo King, Williams | Brava |
| Energy drinks | Climax, Toro, ZAGG | Speed |
| Cider | La Benedicta, Strongbow | Jade |
Heineken and CCU: 4 shared categories
Heineken and Obolon: 4 shared categories
| Category | Heineken | Obolon |
|---|---|---|
| Lager | 33 Export, Amstel, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Goldberg, Gulder, Heineken, Kinanm, Life Continental Lager, More Lager, Prestige, Sol, Star, Tiger | Beermix, Hike, Kyivske, Obolon, Zibert, Zlata Brama |
| Cider | La Benedicta, Strongbow | Ciber, Villa Bianca |
| Energy drinks | Climax, Toro, ZAGG | Bronx |
| Other carbonated soft drinks | Hi-Malt, Malta Gold, Maltina | Kvas Starokyivskyi |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Heineken owns and the most overlapping owners on Brandtree.