Who are CCU's biggest competitors?
On Brandtree, CCU's biggest competitors by shared categories are Refriango, which shares 6 categories, such as lager and still wine; KEO, which shares 5 categories, such as lager; and Heineken, which shares 4 categories, such as lager.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. CCU controls 18 brands with a page here, across 7 categories; 162 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Refriango CCU vs Refriango | 6 | 60% | Lager, Still wine and Bottled water and 3 more |
| 2 | KEO CCU vs KEO | 5 | 50% | Lager, Still wine and Bottled water and 2 more |
| 3 | Heineken | 4 | 44% | Lager, Ale and Other carbonated soft drinks and 1 more |
| 4 | Obolon | 4 | 40% | Lager, Bottled water and Cider and 1 more |
| 5 | Super Bock Group | 4 | 40% | Bottled water, Lager and Still wine and 1 more |
| 6 | Farsons | 4 | 57% | Bottled water, Lager and Ale and 1 more |
| 7 | PhoenixBev | 4 | 57% | Lager, Ale and Cider and 1 more |
| 8 | Bera | 4 | 44% | Lager, Bottled water and Ale and 1 more |
| 9 | Empresas Polar | 4 | 22% | Still wine, Lager and Bottled water and 1 more |
| 10 | Kasapreko | 4 | 33% | Bottled water, Other carbonated soft drinks and Still wine and 1 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
CCU and Refriango: 6 shared categories
CCU and KEO: 5 shared categories
CCU and Heineken: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand CCU owns and the most overlapping owners on Brandtree.