Who are Farsons' biggest competitors?
On Brandtree, Farsons' biggest competitors by shared categories are CCU, which shares 4 categories, such as bottled water and lager; Bera, which shares 4 categories, such as bottled water; and Refriango, which shares 4 categories, such as lager.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Farsons controls 10 brands with a page here, across 4 categories; 99 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | CCU | 4 | 57% | Bottled water, Lager and Ale and 1 more |
| 2 | Bera | 4 | 67% | Bottled water, Lager and Ale and 1 more |
| 3 | Refriango | 4 | 44% | Lager, Ale and Bottled water and 1 more |
| 4 | Heineken | 3 | 43% | Ale, Lager and Other carbonated soft drinks |
| 5 | Mahou San Miguel | 3 | 75% | Ale, Lager and Bottled water |
| 6 | Kofola | 3 | 38% | Bottled water, Lager and Other carbonated soft drinks |
| 7 | STAR | 3 | 60% | Lager, Bottled water and Other carbonated soft drinks |
| 8 | Bowen & Bowen | 3 | 50% | Ale, Lager and Bottled water |
| 9 | Olvi | 3 | 43% | Lager, Bottled water and Ale |
| 10 | Obolon | 3 | 38% | Lager, Bottled water and Other carbonated soft drinks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Farsons and CCU: 4 shared categories
Farsons and Bera: 4 shared categories
Farsons and Refriango: 4 shared categories
| Category | Farsons | Refriango |
|---|---|---|
| Lager | Cisk, Soltoro | Birra, Tigra |
| Ale | Farsons Blue Label, Farsons Green Hop IPA, Hopleaf Pale Ale, Red Mill Brewing Co. | Brava |
| Bottled water | EcoPure, Elan, San Michel | Pura |
| Other carbonated soft drinks | Kinnie | Blue, Welwitschia |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Farsons owns and the most overlapping owners on Brandtree.