Brandtree

Where do CCU and KEO compete?

CCU and KEO own brands in 5 of the same categories on Brandtree, including lager and still wine.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 50% are shared. CCU has 16 brands in the shared categories and KEO has 13. Only controlled brands are counted; licences and minority stakes are not.

CCU (competitors) · KEO (competitors) · All overlapping owners

5 categories where both own brands

CategoryCCUKEO
LagerCristal, Escudo, Isenbeck, Palermo, Royal Guard, SchneiderKEO Beer, KEO Light, LAGOS
Still wineGato Negro, Graffigna, Viña TarapacáAphrodite, Commandaria St. John, Heritage Maratheftiko, KTHMA KEO, Othello, St. Panteleimon
Bottled waterCachantún, Levité, Manantial, VillavicencioSaint Nicholas
AleAustral, KunstmannALEPOU
Brandy & cognacMistralFive Kings, KEO Zivania

Only CCU: 2 categories without KEO

CategoryCCU brands
CiderSidra Real
Other carbonated soft drinksBilz y Pap

Only KEO: 3 categories without CCU

CategoryKEO brands
Juice & juice drinksKEO Juices, Sun Island
Canned & shelf-stable mealsSWS
Liqueurs & aperitifsKEO Ouzo

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.