Who are KEO's biggest competitors?
On Brandtree, KEO's biggest competitors by shared categories are Maspex, which shares 5 categories, such as still wine and juice & juice drinks; CCU, which shares 5 categories, such as lager; and Refriango, which shares 5 categories, such as still wine.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. KEO controls 17 brands with a page here, across 8 categories; 174 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Maspex KEO vs Maspex | 5 | 42% | Still wine, Juice & juice drinks and Brandy & cognac and 2 more |
| 2 | CCU KEO vs CCU | 5 | 50% | Lager, Still wine and Bottled water and 2 more |
| 3 | Refriango KEO vs Refriango | 5 | 42% | Still wine, Juice & juice drinks and Lager and 2 more |
| 4 | Brasserie de Tahiti KEO vs Brasserie de Tahiti | 5 | 56% | Lager, Juice & juice drinks and Ale and 2 more |
| 5 | Kasapreko KEO vs Kasapreko | 5 | 42% | Juice & juice drinks, Still wine and Liqueurs & aperitifs and 2 more |
| 6 | Bowen & Bowen | 4 | 44% | Lager, Ale and Juice & juice drinks and 1 more |
| 7 | Empresas Polar | 4 | 21% | Still wine, Lager and Juice & juice drinks and 1 more |
| 8 | Mahou San Miguel | 3 | 38% | Lager, Ale and Bottled water |
| 9 | Sapporo | 3 | 33% | Lager, Ale and Juice & juice drinks |
| 10 | STAR | 3 | 33% | Lager, Bottled water and Liqueurs & aperitifs |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
KEO and Maspex: 5 shared categories
KEO and CCU: 5 shared categories
KEO and Refriango: 5 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand KEO owns and the most overlapping owners on Brandtree.