Brandtree

Where do Mars and RCL FOODS compete?

Mars and RCL FOODS own brands in 5 of the same categories on Brandtree, including dog food and cat food.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 25% are shared. Mars has 11 brands in the shared categories and RCL FOODS has 8. Only controlled brands are counted; licences and minority stakes are not.

Mars (competitors) · RCL FOODS (competitors) · All overlapping owners

5 categories where both own brands

CategoryMarsRCL FOODS
Dog foodCesar, Eukanuba, IAMS, Nutro, Pedigree, Royal CaninBobtail, Canine Cuisine, Ultra Dog
Cat foodSheba, WhiskasCatmor, Feline Cuisine
CakesPop-TartsPIEMAN'S
Cookies & crackersCheez-ItOuma
PastaBen's OriginalTafelberg

Only Mars: 10 categories without RCL FOODS

CategoryMars brands
ChocolateBounty, Celebrations, Galaxy, M&M's, Maltesers, Mars, Milky Way, Snickers, Twix
Gum & mintsAltoids, Extra, Juicy Fruit, Orbit, Wrigley's Spearmint
Ready-to-eat cerealCrunchy Nut, Extra, Special K, Tresor
Candy & sugar confectioneryLife Savers, Skittles, Starburst
Snack barsKIND, Nutri-Grain, RXBAR
Salty snacksCombos, Pringles
Veterinary servicesBanfield Pet Hospital, VCA Animal Hospitals
Frozen meals & pizzaEggo
Pet treats & supplementsGreenies
Sauces & ketchupDolmio

Only RCL FOODS: 5 categories without Mars

CategoryRCL FOODS brands
Baking mixes & ingredientsSelati, Supreme
Bread & bunsSunbake
Hot cereal & oatsMonati
Mayonnaise & dressingsNola
Sweet spreads & nut buttersYum Yum

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.