Who owns Selati?
Selati is owned by RCL FOODS (South Africa, JSE: RCL), which has owned the brand since 2014.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: RCL FOODS — Integrated Annual Report 2025, RCL FOODS Limited. Last checked .
Key facts
- Current owner
- RCL FOODS Limited reported
- Owned since
- Owner HQ
- 🇿🇦 South Africa, Westville
- Origin
- 🇿🇦 South Africa
- Category
- Food › Meals & meal components › Baking mixes & ingredients
- Parent ticker
- JSE: RCL
- Last verified
- · 2 sources
About Selati
Selati is the sugar brand of RCL FOODS' Sugar business unit, which RCL says has been a household choice for more than forty years. Selati Brown leads the brown sugar segment. The Sugar unit is RCL's largest, with revenue of R11.7 billion in 2025 from cane milled at Komati, Pongola and Malelane, though earnings fell as imports rose.
Ownership timeline of Selati
Where Selati sits in RCL FOODS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full RCL FOODS ownership tree →
See the full RCL FOODS brand portfolio (14) →
Other brands owned by RCL FOODS
RCL FOODS controls 14 brands on Brandtree, 9 of them in food.
Also in food
Other brands in baking mixes & ingredients, and who owns them
The 74 brands in baking mixes & ingredients on Brandtree belong to 47 owners. The largest is Bidco Africa, with 5; RCL FOODS has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Cowboy | Bidco Africa | 🇰🇪 Kenya |
| EXE | Unga Group | 🇰🇪 Kenya |
| Golden Penny | Flour Mills of Nigeria | 🇳🇬 Nigeria |
| Al Horra | Lesieur Cristal | 🇲🇦 Morocco |
| Florencia | Molino Cañuelas | 🇦🇷 Argentina |
| Amuleia | Nisshin Seifun | 🇯🇵 Japan |
| Clabber Girl | B&G Foods | 🇺🇸 United States |
| BUA Sugar | BUA Foods | 🇳🇬 Nigeria |
About the owner: RCL FOODS
RCL FOODS is a publicly listed company headquartered in Westville, South Africa. Brandtree records 14 brands under its control, and it is listed as JSE: RCL.
RCL FOODS is a JSE-listed South African food manufacturer that produces branded and private label food through three business units: Groceries (culinary, pet food and beverages), Baking (bread, buns and rolls, milling, pies and speciality) and Sugar (sugar and Molatek animal feed). After unbundling Rainbow chicken on 1 July 2024 and selling Vector Logistics, its continuing operations earned revenue of R26.5 billion in the 2025 financial year from 22 manufacturing plants and 24 distribution centres.
🇿🇦 Selati and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Selati is not one of them.
Frequently asked questions
Who is the parent company of Selati?
The parent company of Selati is RCL FOODS, a publicly listed company headquartered in South Africa.
Is Selati South African?
Yes. Selati originated in South Africa and its owner, RCL FOODS, is also headquartered in South Africa.
Since when has RCL FOODS owned Selati?
RCL FOODS has owned Selati since 2014.
Is Selati still owned by RCL FOODS?
Yes. As of 23 October 2026, Selati is still owned by RCL FOODS. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] RCL FOODS — Integrated Annual Report 2025 — RCL FOODS Limited, Annual report; retrieved 16 September 2026.
- [2] RCL Foods Limited annual financial statements for the year ended 30 June 2015 — RCL Foods Limited, Annual report; retrieved 23 October 2026.
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