Who owns Yum Yum?
Yum Yum is owned by RCL FOODS (South Africa, JSE: RCL), which has owned the brand since 1 May 2013.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: RCL FOODS — Integrated Annual Report 2025, RCL FOODS Limited. Last checked .
Key facts
- Current owner
- RCL FOODS Limited reported
- Owned since
- Owner HQ
- 🇿🇦 South Africa, Westville
- Origin
- 🇿🇦 South Africa
- Category
- Food › Condiments, sauces & seasonings › Sweet spreads & nut butters
- Parent ticker
- JSE: RCL
- Last verified
- · 2 sources
About Yum Yum
Yum Yum is RCL FOODS' peanut butter brand, sold in smooth, creamy and extra crunchy versions in child-friendly packaging that does not break when dropped. RCL's 2025 integrated report names Yum Yum as a category leader that grew its market share during the year, and the brand has added a lower-priced Yum Yum Peanut Spread for cash-strapped shoppers.
Ownership timeline of Yum Yum
Where Yum Yum sits in RCL FOODS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full RCL FOODS ownership tree →
See the full RCL FOODS brand portfolio (14) →
Other brands owned by RCL FOODS
RCL FOODS controls 14 brands on Brandtree, 9 of them in food.
Also in food
Other brands in sweet spreads & nut butters, and who owns them
The 37 brands in sweet spreads & nut butters on Brandtree belong to 26 owners. The largest is Halwani Bros, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Halwani Brothers | Halwani Bros | 🇸🇦 Saudi Arabia |
| Hero | Hero Group | 🇨🇭 Switzerland |
| Maple Grove Farms | B&G Foods | 🇺🇸 United States |
| Bega Peanut Butter | Bega | 🇦🇺 Australia |
| Jif | J.M. Smucker | 🇺🇸 United States |
| Chocolion | Patisen | 🇸🇳 Senegal |
| Highland Sugarworks | Rogers Sugar | 🇨🇦 Canada |
| Matina | Cevital Agro-Industrie | 🇩🇿 Algeria |
About the owner: RCL FOODS
RCL FOODS is a publicly listed company headquartered in Westville, South Africa. Brandtree records 14 brands under its control, and it is listed as JSE: RCL.
RCL FOODS is a JSE-listed South African food manufacturer that produces branded and private label food through three business units: Groceries (culinary, pet food and beverages), Baking (bread, buns and rolls, milling, pies and speciality) and Sugar (sugar and Molatek animal feed). After unbundling Rainbow chicken on 1 July 2024 and selling Vector Logistics, its continuing operations earned revenue of R26.5 billion in the 2025 financial year from 22 manufacturing plants and 24 distribution centres.
🇿🇦 Yum Yum and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Yum Yum is not one of them.
Frequently asked questions
Who is the parent company of Yum Yum?
The parent company of Yum Yum is RCL FOODS, a publicly listed company headquartered in South Africa.
Is Yum Yum South African?
Yes. Yum Yum originated in South Africa and its owner, RCL FOODS, is also headquartered in South Africa.
Since when has RCL FOODS owned Yum Yum?
RCL FOODS has owned Yum Yum since 1 May 2013.
Is Yum Yum still owned by RCL FOODS?
Yes. As of 23 October 2026, Yum Yum is still owned by RCL FOODS. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] RCL FOODS — Integrated Annual Report 2025 — RCL FOODS Limited, Annual report; retrieved 16 September 2026.
- [2] Integrated Annual Report 2013 of RCL Foods Limited — RCL Foods Limited, Annual report; retrieved 23 October 2026. The original address no longer opens it, so the link goes to an archived copy (original address).
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.