Who owns Ultra Dog?
Ultra Dog is owned by RCL FOODS (South Africa, JSE: RCL), which has owned the brand since 1 May 2013.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: RCL FOODS — Integrated Annual Report 2025, RCL FOODS Limited. Last checked .
Key facts
- Current owner
- RCL FOODS Limited reported
- Owned since
- Owner HQ
- 🇿🇦 South Africa, Westville
- Origin
- 🇿🇦 South Africa
- Category
- Pet & animal care › Pet food › Dog food
- Parent ticker
- JSE: RCL
- Last verified
- · 2 sources
About Ultra Dog
Ultra Dog is a range of dry dog food from RCL FOODS developed by its resident veterinarians and pet food nutritionists, including a low-calorie option for weight management, and made with only nature-identical flavourants and colourants. RCL positions it as vet-recommended nutrition and sells it alongside its other dog food brands, Bobtail and Canine Cuisine, in South Africa.
Ownership timeline of Ultra Dog
Where Ultra Dog sits in RCL FOODS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full RCL FOODS ownership tree →
See the full RCL FOODS brand portfolio (14) →
Other brands owned by RCL FOODS
RCL FOODS controls 14 brands on Brandtree, 5 of them in pet & animal care.
Also in pet & animal care
Other brands in dog food, and who owns them
The 38 brands in dog food on Brandtree belong to 18 owners. The largest is VAFO, with 8; RCL FOODS has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Brit | VAFO | 🇨🇿 Czech Republic |
| Cesar | Mars | 🇺🇸 United States |
| Club 4 Paws | Kormotech | 🇺🇦 Ukraine |
| American Journey | Chewy | 🇺🇸 United States |
| AVA | Pets at Home | 🇬🇧 United Kingdom |
| Sojos | WellPet | 🇺🇸 United States |
| Master Dog | Carozzi | 🇨🇱 Chile |
| Hill's Pet Nutrition | Colgate-Palmolive | 🇺🇸 United States |
About the owner: RCL FOODS
RCL FOODS is a publicly listed company headquartered in Westville, South Africa. Brandtree records 14 brands under its control, and it is listed as JSE: RCL.
RCL FOODS is a JSE-listed South African food manufacturer that produces branded and private label food through three business units: Groceries (culinary, pet food and beverages), Baking (bread, buns and rolls, milling, pies and speciality) and Sugar (sugar and Molatek animal feed). After unbundling Rainbow chicken on 1 July 2024 and selling Vector Logistics, its continuing operations earned revenue of R26.5 billion in the 2025 financial year from 22 manufacturing plants and 24 distribution centres.
🇿🇦 Ultra Dog and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Ultra Dog is not one of them.
- Petshop Science — Shoprite Group 🇿🇦
- @home — TFG 🇿🇦
- Ackermans — Pepkor 🇿🇦
- Afrocentric — Sanlam 🇿🇦
- Airlink — Airlink 🇿🇦
- Albany — Tiger Brands 🇿🇦
Frequently asked questions
Who is the parent company of Ultra Dog?
The parent company of Ultra Dog is RCL FOODS, a publicly listed company headquartered in South Africa.
Is Ultra Dog South African?
Yes. Ultra Dog originated in South Africa and its owner, RCL FOODS, is also headquartered in South Africa.
Since when has RCL FOODS owned Ultra Dog?
RCL FOODS has owned Ultra Dog since 1 May 2013.
Is Ultra Dog still owned by RCL FOODS?
Yes. As of 23 October 2026, Ultra Dog is still owned by RCL FOODS. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] RCL FOODS — Integrated Annual Report 2025 — RCL FOODS Limited, Annual report; retrieved 16 September 2026.
- [2] Integrated Annual Report 2013 of RCL Foods Limited — RCL Foods Limited, Annual report; retrieved 23 October 2026. The original address no longer opens it, so the link goes to an archived copy (original address).
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