Brandtree

Where do Edita and Mars compete?

Edita and Mars own brands in 5 of the same categories on Brandtree, including salty snacks and cakes.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 33% are shared. Edita has 11 brands in the shared categories and Mars has 8. Only controlled brands are counted; licences and minority stakes are not.

Edita (competitors) · Mars (competitors) · All overlapping owners

5 categories where both own brands

CategoryEditaMars
Salty snacksBake Rolz, Bake StixCombos, Pringles
CakesHoHos (Middle East and North Africa), Molto, Tiger Tail (Middle East and North Africa), TODO, Twinkies (Middle East and North Africa)Pop-Tarts
Candy & sugar confectioneryMiMixLife Savers, Skittles, Starburst
Cookies & crackersFreska, OniroCheez-It
Frozen meals & pizzaMolto ForniEggo

Only Mars: 10 categories without Edita

CategoryMars brands
ChocolateBounty, Celebrations, Galaxy, M&M's, Maltesers, Mars, Milky Way, Snickers, Twix
Dog foodCesar, Eukanuba, IAMS, Nutro, Pedigree, Royal Canin
Gum & mintsAltoids, Extra, Juicy Fruit, Orbit, Wrigley's Spearmint
Ready-to-eat cerealCrunchy Nut, Extra, Special K, Tresor
Snack barsKIND, Nutri-Grain, RXBAR
Cat foodSheba, Whiskas
Veterinary servicesBanfield Pet Hospital, VCA Animal Hospitals
PastaBen's Original
Pet treats & supplementsGreenies
Sauces & ketchupDolmio

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.