Brandtree

Where do Amber Beverage Group and Diageo compete?

Amber Beverage Group and Diageo own brands in 5 of the same categories on Brandtree, including whisky & bourbon and tequila & mezcal.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 63% are shared. Amber Beverage Group has 7 brands in the shared categories and Diageo has 19. Only controlled brands are counted; licences and minority stakes are not.

Amber Beverage Group (competitors) · Diageo (competitors) · All overlapping owners

5 categories where both own brands

CategoryAmber Beverage GroupDiageo
Whisky & bourbonThe Irishman, Writers' TearsBuchanan's, Bulleit, Cardhu, Crown Royal, Johnnie Walker, Lagavulin, Oban, Roe & Co, Talisker
Tequila & mezcalKAH Tequila, Rooster Rojo TequilaCasamigos, Don Julio
GinCross Keys GinGordon's, Tanqueray, Tanqueray No. TEN
VodkaMoskovskaya VodkaCîroc, Smirnoff, Smirnoff Ice
Liqueurs & aperitifsRiga Black BalsamBaileys, Pimm's

Only Amber Beverage Group: 1 category without Diageo

CategoryAmber Beverage Group brands
Champagne & sparkling wineCosmopolitan Diva

Only Diageo: 2 categories without Amber Beverage Group

CategoryDiageo brands
AleGuinness, Guinness 0.0
RumCaptain Morgan, Ron Zacapa

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.