Who are Mutandis' biggest competitors?
On Brandtree, Mutandis' biggest competitors by shared categories are KEO, which shares 3 categories, such as juice & juice drinks and canned & shelf-stable meals; Unilever, which shares 3 categories, such as laundry detergent; and Sumol+Compal, which shares 3 categories, such as canned & shelf-stable meals.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Mutandis controls 11 brands with a page here, across 6 categories; 207 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | KEO | 3 | 27% | Juice & juice drinks, Canned & shelf-stable meals and Bottled water |
| 2 | Unilever | 3 | 10% | Laundry detergent, Shampoo & conditioner and Bleach & disinfectant |
| 3 | Sumol+Compal | 3 | 43% | Canned & shelf-stable meals, Bottled water and Juice & juice drinks |
| 4 | Empresas Polar | 3 | 17% | Juice & juice drinks, Laundry detergent and Bottled water |
| 5 | Kraft Heinz | 2 | 13% | Canned & shelf-stable meals and Juice & juice drinks |
| 6 | Obi Zulol | 2 | 33% | Juice & juice drinks and Bottled water |
| 7 | Sulfo Rwanda | 2 | 29% | Laundry detergent and Bottled water |
| 8 | Délice Holding | 2 | 25% | Juice & juice drinks and Bottled water |
| 9 | National Beverage | 2 | 25% | Juice & juice drinks and Bottled water |
| 10 | S.M. Jaleel | 2 | 25% | Juice & juice drinks and Bottled water |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Mutandis and KEO: 3 shared categories
| Category | Mutandis | KEO |
|---|---|---|
| Juice & juice drinks | Frut, Marrakech | KEO Juices, Sun Island |
| Canned & shelf-stable meals | Anny, Josiane, Marine, Season | SWS |
| Bottled water | Aïn Ifrane | Saint Nicholas |
Mutandis and Unilever: 3 shared categories
| Category | Mutandis | Unilever |
|---|---|---|
| Laundry detergent | Magix, Wash | OMO, Persil |
| Shampoo & conditioner | Vitaïa | Clear, Living Proof, Nexxus, SheaMoisture, Suave (outside the United States and Canada), Sunsilk, TRESemmé |
| Bleach & disinfectant | Maxis' | Domestos |
Mutandis and Sumol+Compal: 3 shared categories
| Category | Mutandis | Sumol+Compal |
|---|---|---|
| Canned & shelf-stable meals | Anny, Josiane, Marine, Season | Compal da Horta |
| Bottled water | Aïn Ifrane | Água Serra da Estrela, Frize |
| Juice & juice drinks | Frut, Marrakech | Compal |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Mutandis owns and the most overlapping owners on Brandtree.