Brandtree

Where do Altria and Imperial Brands compete?

Altria and Imperial Brands own brands in 5 of the same categories on Brandtree, including cigarettes and cigars & cigarillos.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 83% are shared. Altria has 9 brands in the shared categories and Imperial Brands has 17. Only controlled brands are counted; licences and minority stakes are not.

Altria (competitors) · Imperial Brands (competitors) · All overlapping owners

5 categories where both own brands

CategoryAltriaImperial Brands
CigarettesL&M (United States), Marlboro (United States), Parliament (United States), Virginia SlimsCrowns, Davidoff, Ducados, Fortuna, Gauloises, JPS, Kool, Lambert & Butler, Paramount, West, Winston (United States)
Cigars & cigarillosBlack & MildBackwoods, Dutch Masters
Heated tobacco & vapesNJOYblu, Pulze
SnusCopenhagen, SkoalSkruf
Nicotine poucheson!Zone

Only Imperial Brands: 1 category without Altria

CategoryImperial Brands brands
Pipe & roll-your-own tobaccoChampion, Parker & Simpson, Riverstone

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.