Who owns Skoal?
Skoal is owned by Altria (the United States, NYSE: MO), which has owned the brand since 6 January 2009.[1][2]
Evidence: Altria Group, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Altria Group, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Richmond, Virginia
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Tobacco products › Snus
- Parent ticker
- NYSE: MO
- Trademark registrant
- U.S. Smokeless Tobacco Company LLC (USPTO)
- Last verified
- · 3 sources
About Skoal
Skoal is one of the two premium moist smokeless tobacco brands, alongside Copenhagen, sold by U.S. Smokeless Tobacco Company LLC (USSTC), a wholly owned subsidiary of UST LLC within Altria. Skoal is a moist snuff product meant to be dipped rather than a Swedish-style snus pouch or nicotine pouch, but it is filed under this dataset's snus-and-pouches category since no separate moist-snuff category exists in the fixed taxonomy used here.
What Altria's annual report says about Skoal
Sentences about Skoal from Altria's latest annual filing[1], copied word for word.
In the second quarter of 2024, we recorded an impairment of the value of the Skoal trademark.
This impairment was the result of the decrease in the fair value of the Skoal trademark caused by decreases in the size of the MST products category, which were due, in part, to the growth of nicotine pouch volumes.
Upon completion of this testing, we determined that the estimated fair values substantially exceeded the carrying values for all of our reporting units and indefinite-lived intangible assets with the exception of our e-vapor reporting unit and Skoal trademark.
How often Altria names Skoal in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Trademark record for Skoal
The USPTO record for the Skoal mark lists U.S. Smokeless Tobacco Company LLC as the owner of record (serial number 90865776). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Ownership timeline of Skoal
Where Skoal sits in Altria
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Altria ownership tree →
See the full Altria brand portfolio (9) →
Other brands owned by Altria
Altria controls 9 brands on Brandtree, 9 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in snus, and who owns them
The 11 brands in snus on Brandtree belong to 5 owners. The largest is Turning Point Brands, with 4; Altria has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Beech-Nut | Turning Point Brands | 🇺🇸 United States |
| Gletscherprise | Pöschl Tabak | 🇩🇪 Germany |
| Skruf | Imperial Brands | 🇬🇧 United Kingdom |
| General | Philip Morris International | 🇺🇸 United States |
| Durango | Turning Point Brands | 🇺🇸 United States |
| Stoker's | Turning Point Brands | 🇺🇸 United States |
| Trophy | Turning Point Brands | 🇺🇸 United States |
| Löwen-Prise | Pöschl Tabak | 🇩🇪 Germany |
About the owner: Altria
Altria is a publicly listed company headquartered in Richmond, Virginia, United States. Brandtree records 9 brands under its control, and it is listed as NYSE: MO.
Altria Group is a Virginia-incorporated holding company with a leading portfolio of tobacco and nicotine products sold to US adult consumers, operating almost entirely within the United States. Its wholly owned operating subsidiaries include Philip Morris USA (cigarettes), John Middleton (cigars), U.S. Smokeless Tobacco Company (moist smokeless tobacco), Helix Innovations (oral nicotine pouches) and NJOY (e-vapor). Altria was Philip Morris International's parent until PMI's spin-off as an independent company on 28 March 2008.
🇺🇸 Skoal and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country; Skoal is not one of them.
- ALP — Turning Point Brands 🇺🇸
- Backwoods — Imperial Brands 🇬🇧
- Camel — Japan Tobacco 🇯🇵
- Camel (United States) — British American Tobacco 🇬🇧
- Captain Black — Scandinavian Tobacco Group 🇩🇰
- Charlie's Chalk Dust — Charlie's Holdings 🇺🇸
Frequently asked questions
Who is the parent company of Skoal?
The parent company of Skoal is Altria, a publicly listed company headquartered in the United States.
Is Skoal American?
Yes. Skoal originated in the United States and its owner, Altria, is also headquartered in the United States.
Since when has Altria owned Skoal?
Altria has owned Skoal since 6 January 2009.
Is Skoal still owned by Altria?
Yes. As of 29 October 2026, Skoal is still owned by Altria. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Altria Group, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 21 September 2026.
- [2] Altria Group, Inc. Annual Report on Form 10-K filed 2010-02-24 — SEC EDGAR, SEC Form 10-K, published 24 February 2010; retrieved 4 October 2026.
- [3] USPTO: SKOAL, serial 90865776 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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