Brandtree

Who owns Skruf?

Skruf is owned by Imperial Brands (the United Kingdom, LSE: IMB).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Imperial Brands PLC reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇬🇧 United Kingdom, Bristol
Origin
🇸🇪 Sweden
Category
Tobacco & nicotineTobacco products › Snus
Parent ticker
LSE: IMB
Last verified
· 1 sources

About Skruf

Skruf is a Swedish snus and nicotine pouch brand owned by Imperial. Imperial's FY2025 annual report describes new flavour variants supporting growth for Skruf in Norway during the year, part of Imperial's modern oral nicotine category alongside its newer Zone brand.

Ownership timeline of Skruf

  1. ? – present Imperial Brands [1] reported

Where Skruf sits in Imperial Brands

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Skruf sits in Imperial Brands Tree of 20 brands under Imperial Brands. Imperial Brands Skruf Backwoods blu Champion Crowns Davidoff and 14 more

Open the full Imperial Brands ownership tree →

Other brands owned by Imperial Brands in tobacco & nicotine

See the full Imperial Brands brand portfolio (20) →

Latest news about Skruf

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Skruf?

The parent company of Skruf is Imperial Brands, a publicly listed company headquartered in the United Kingdom.

Is Skruf Swedish or British?

Skruf originated in Sweden, but it is owned today by Imperial Brands, which is headquartered in the United Kingdom. So Skruf is a Swedish-origin brand under British ownership.

Is Skruf still owned by Imperial Brands?

Yes. As of 21 September 2026, Skruf is still owned by Imperial Brands. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Imperial Brands PLC Annual Report and Accounts 2025 — Imperial Brands PLC, Annual report; retrieved 21 September 2026.

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