Who owns Skruf?
Skruf is owned by Imperial Brands (the United Kingdom, LSE: IMB), which has owned the brand since 14 September 2005.[1][2]
Evidence: Imperial Brands PLC Annual Report and Accounts 2025. Last checked .
Key facts
- Current owner
- Imperial Brands PLC reported
- Owned since
- Owner HQ
- 🇬🇧 United Kingdom, Bristol
- Origin
- 🇸🇪 Sweden
- Founded
- 2003
- Category
- Tobacco & nicotine › Tobacco products › Snus
- Parent ticker
- LSE: IMB
- Trademark registrant
- Skruf Snus AB (USPTO)
- Last verified
- · 4 sources
About Skruf
Skruf is a Swedish snus and nicotine pouch brand owned by Imperial. Imperial's FY2025 annual report describes new flavour variants supporting growth for Skruf in Norway during the year, part of Imperial's modern oral nicotine category alongside its newer Zone brand.
Trademark record for Skruf
The USPTO record for the Skruf mark lists Skruf Snus AB as the owner of record (serial number 87125548). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Ownership timeline of Skruf
- 2005 – present Imperial Brands [1][2] reported
Where Skruf sits in Imperial Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Imperial Brands ownership tree →
See the full Imperial Brands brand portfolio (21) →
Other brands owned by Imperial Brands
Imperial Brands controls 21 brands on Brandtree, 20 of them in tobacco & nicotine.
Also in tobacco & nicotine
- Backwoods (1979)
- blu (2009)
- Champion
- Crowns (2011)
- Davidoff
- Ducados
- Dutch Masters (1911)
- Fortuna
- Gauloises
- JPS
- Kool (1933)
- Lambert & Butler
- Paramount
- Parker & Simpson
- Pulze
- Riverstone
- West
- Winston (United States) (1954)
Other brands in snus, and who owns them
The 11 brands in snus on Brandtree belong to 5 owners. The largest is Turning Point Brands, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Beech-Nut | Turning Point Brands | 🇺🇸 United States |
| Gletscherprise | Pöschl Tabak | 🇩🇪 Germany |
| Copenhagen | Altria | 🇺🇸 United States |
| General | Philip Morris International | 🇺🇸 United States |
| Durango | Turning Point Brands | 🇺🇸 United States |
| Stoker's | Turning Point Brands | 🇺🇸 United States |
| Trophy | Turning Point Brands | 🇺🇸 United States |
| Löwen-Prise | Pöschl Tabak | 🇩🇪 Germany |
About the owner: Imperial Brands
Imperial Brands is a publicly listed company headquartered in Bristol, United Kingdom, founded in 1901. Brandtree records 21 brands under its control, and it is listed as LSE: IMB.
Imperial Brands is a British tobacco and next-generation-products group formed in 1901 as the Imperial Tobacco Company through the merger of thirteen British cigarette and tobacco manufacturers responding to American Tobacco Company's entry into the UK market. It describes itself in its FY2025 annual report as "a stronger challenger business" built on a deliberately focused portfolio of combustible, heated tobacco, vapour and modern oral nicotine brands sold across five priority combustible markets — the USA, Germany, the UK, Spain and Australia — plus growth clusters in Africa, the Middle East, Turkey and Central & Eastern Europe. Its FY2025 revenue-generating combustible categories are cigarettes, fine cut tobacco and mass market cigars; premium cigars were exited in 2020.
Imperial Brands: full profile, brands and acquisition history →
🇸🇪 Skruf and other Swedish brands
Brandtree records a controlling owner for 129 brands that began in Sweden. 56 of them (43%) are now controlled by a company headquartered in another country, Skruf among them.
- General — Philip Morris International 🇺🇸
- & Other Stories — H&M Group 🇸🇪
- ARC Raiders — Nexon 🇯🇵
- AXA — Lantmännen 🇸🇪
- Absolut — Pernod Ricard 🇫🇷
- Acast — Acast 🇸🇪
Frequently asked questions
Who is the parent company of Skruf?
The parent company of Skruf is Imperial Brands, a publicly listed company headquartered in the United Kingdom.
Is Skruf Swedish or British?
Skruf originated in Sweden in 2003, but it is owned today by Imperial Brands, which is headquartered in the United Kingdom. So Skruf is a Swedish-origin brand under British ownership.
Since when has Imperial Brands owned Skruf?
Imperial Brands has owned Skruf since 14 September 2005.
Is Skruf still owned by Imperial Brands?
Yes. As of 27 September 2026, Skruf is still owned by Imperial Brands. The ownership record was last checked against primary sources on that date.
Sources (4) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Imperial Brands PLC Annual Report and Accounts 2025 — Imperial Brands PLC, Annual report; retrieved 21 September 2026.
- [2] Imperial Tobacco Group PLC, Form 20-F for the year ended 30 September 2007 — U.S. Securities and Exchange Commission, SEC Form 20-F, published 30 November 2007; retrieved 27 September 2026.
- [3] USPTO: SKRUF, serial 87125548, registration 5304521 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
- [4] Skruf Snus: Från småländska Sävsjö till näst störst i Norden — Skruf Snus AB, Official document, published 17 October 2023; retrieved 27 September 2026.
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